Division Marketing Specialist
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Job Location:
Raleigh, WV - USA
Monthly Salary:
Not Disclosed
Posted on:
6 hours ago
Vacancies:
1 Vacancy
Department:
Job Summary
WORK PERFORMED
- Serve as the day-to-day liaison between local marketing and corporate marketing resources
- Champion division marketing programs and initiatives and provide periodic project updates by attending regular communication meetings with the corporate marketing team
- Achieve a detailed familiarity of all properties and suites within the market
- Research the local market to gain a solid understanding of commercial office real estate data and industry trends
- Act as the go-to resource for up-to-date accurate research and market information
- Gain a thorough understanding of the HIW brand and portfolio to apply to all work including evaluating logo usage and placement for all divisional needs
- Develop marketing plans for the division and drive the day-to-day implementation and tracking
- Lead the development of the marketing budget with input from division leadership and Corporate Marketing Manager
- Develop create content and maintain updated marketing materials including brochures emails website data sheets floor plans and more
- Manage and maintain market information on including quarterly checks building additions/removals suite/floor information and update photography as needed
- Manage ongoing email campaign strategy and communicate same/work with Corporate Digital Marketing Coordinator for successful implementation
- Research/create content for prospect email campaigns utilizing programs to maximize targeted audience
- Encourage social media presence at the market level
- Evaluate local and regional speaking/media opportunities
- Draft press releases for the market to be approved by the division leadership and the corporate office
- Participate and strategize community engagement efforts for the division; partnering with the team and the Highwoods Helps committee
- Evaluate all public relations activities for the market
- Create market presentations as needed
- Assist with leasing proposals that need graphic enhancement
- Produce/support Corporate Marketing with responses to Request for Proposals
- Prepare vacant spaces for property tours as well as coordinate property tours for prospective customers
- Manage CoStar and LoopNet presence keeping data current and graphics updated
- Collaborate with other departments to develop a higher standard and best practice approach to the customer experience
- Plan/coordinate broker and customer events; coordinating with property management during event planning
- Coordinate holiday programming - employee customer broker
- Serve as main POC for event and promotional vendor relations
- Evaluate and coordinate all marketing subscriptions / donations / sponsorships
- Assist with local partnership marketing efforts and external marketing opportunities that leverage our assets
- Network with other industry professionals attend appropriate events
- Manage updated floorplans and stacking plans and maintain Available Space Inventory report
- Coordinate all exterior/interior building photography needs
- Manage floor plans site plans building photography both digital and hard copy
- Coordinate and maintain all building leasing signage
- Utilize Adobe Creative Suite (InDesign Photoshop etc.) to satisfy leasing collateral and other needs based on approved design templates as well as creating original designs for special projects
- Track set up and management of vacant spaces and assist with setup in accordance with HIW standards
- Maintain customer broker and asset database information for website identify marketing opportunities and campaign initiatives
- Oversee promotional item buys (through corporate approved resource) and inventory for market (Includes employee broker customer and other gifts)
REQUIREMENTS
- Team player with the ability to work independently manage priorities attend to details and meet deadlines
- Advance proficiency with Creative Suite publishing programs (InDesign Photoshop and Illustrator) in addition to Word Excel and PowerPoint
- Strong project management skills
- Strong customer service orientation a must
- Creative thinker and problem solver with strong interpersonal skills
- Excellent written and verbal communication skills
- Ability to effectively present information in one-on-one and small group situations
- Desire to be on a team of positive success-minded individuals
EDUCATION/EXPERIENCE
- Bachelors degree in marketing communications or a related field
- 5 years of proven work experience
- Real estate experience a plus
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Work is of a general office nature; while performing the duties of this job the employee is regularly required to talk hear and see; required to use arms and hands to reach and handle; typing on computer keyboard and using phone required. Ability to read understand and to communicate information and ideas clearly in writing and orally required. The employee may occasionally need to climb balance stoop kneel or crouch; and lift and/or move up to 10 pounds.
Required Experience:
IC
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
Highwoods Properties, headquartered in Raleigh, North Carolina, is a publicly traded (NYSE:HIW) real estate investment trust (“REIT”) and a member of the S&P MidCap 400 Index. The Company is a fully-integrated office REIT that owns, develops, acquires, leases and manages properties pr ... View more
