Outbound & Growth Marketing Lead

Role summary

Payoneer is seeking an Outbound Lead to build and lead the companys outbound motion across global markets. This role will be responsible for designing and executing strategies that generate pre-qualified enterprise leads engaging target accounts and creating a repeatable outbound model to fuel the sales pipeline.

The ideal candidate has experience in account-based marketing (ABM) outbound campaigns and B2B demand generation with strong skills in collaboration across Sales Marketing and Product teams.

Whatyoull do

Strategy & Planning

• Design and implement the global outbound motion ensuring it complements inbound and performance channels.
• Define Ideal Customer Profile (ICP) and segment target lists by region (excluding China).
• Develop frameworks for scoring accounts (intent size industry designation readiness to buy).
• Establish quarterly outbound playbooks including touchpoints content and engagement tactics.

Execution & Campaign Management

• Work with agencies or tools (Apollo Cognism 6sense etc.) to build and enrich target account lists.
• Launch and manage outbound campaigns across email LinkedIn Meta and co-hosted events.
• Coordinate with SDR teams to ensure messaging consistency and sequencing.
• Oversee content creation (whitepapers case studies thought leadership) tailored to outbound needs.

Collaboration

• Partner with Sales leadership to align outbound programs with pipeline targets.
• Work closely with SDRs to provide qualified leads and refine qualification criteria.
• Collaborate with Performance to create nurture campaign on the audience first approach.
• Manage external agencies where required ensuring accountability on deliverables and ROI.

Analytics & Reporting

• Track and report outbound funnel metrics: engagement leads generated meetings booked and SQLs created.
• Partner with Data/Analytics to measure ROI and inform pipeline forecasting.
• Monitor SDR productivity and ensure incentive alignment with BD teams.
• Provide quarterly outbound performance reviews with insights on channel efficiency and pipeline impact.
• Continuously refine the outbound motion based on performance data and feedback loops.

Who you are

• 8 years of experience in B2B demand generation outbound marketing or ABM.
• Proven track record of building or scaling outbound programs in a global enterprise environment.
• Experience working with data enrichment and intent tools (Apollo Cognism 6sense ZoomInfo etc.).
• Strong knowledge of multi-channel outbound campaigns (email LinkedIn events paid social).
• Excellent project management and cross-functional communication skills.
• Preferred: Background in agency or consultancy environment managing multiple outbound motions.
• Excellent storytelling and executive communication skills is must.

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