Senior Copywriting Manager (fmx)

• Create high-impact advertising copy and campaign concepts grounded in past performance results and tailored to future brand and business objectives.
• Take self-driven ownership of complex multi-channel copy projectscoordinating with other writers and stakeholders to ensure seamless on-time delivery.
• Design test and refine AI-driven tools (e.g. Custom GPTs) and actively champion their rollout so that all teams can produce brand-compliant copy at scale.
• Translate campaign objectives brand strategy and market insights into persuasive messaging frameworks headlines and calls to action that move hearts and drive results.
• Leverage existing performance data and A/B test results from analytics and marketing teams identifying actionable insights and translating them into stronger more effective copy and messaging approaches.
• Mentor junior writers and freelancers and collaborate as the go-to copy expert with Brand Activation Product and Digital teams on key projects.

Qualifications :

• 68 years of hands-on copywriting experience with a track record in advertising digital CRM and cross-channel consumer brand environments.

• Exceptional ability to translate strategic and creative briefs into compelling storytelling modular copy frameworks and adaptable content.

• Experience with AI-powered copy/automation tools (e.g. prompt design Custom GPTs) and a passion for scaling creative excellence with technology.

• Strong project management organizational and communication skills with the ability to juggle multiple priorities at a high standard and pace.

• Confident collaborating cross-functionally and mentoring junior talent; respected as a quality gatekeeper for messaging.

• Fluent English (German and additional European languages a strong plus).

Additional Information :

• Once a unicorn now a listed public company be part of our success story!
• We invest in your personal and professional growth with a dedicated education budget for online courses conferences and trainings
• More than 90 different nationalities make up for a truly international and diverse working environment
• We offer discounts on well-known brands like Flaconi Bosch Apple and Sky as well as special offers on used cars for you your family and your friends
• Your work-life balance and working from home are part of our culture so we offer you working from home options flexible working hours and 30 days of vacation
• Stay Mindful! We believe that mental well-being is crucial for your personal and professional success. Release tension with free access to Headspace!   

Apply by uploading your CV 

Contact
Catalina Tear
 

AUTO1 Group is Europes leading digital automotive platform. As a dynamic tech company we are revolutionizing the automotive industry with our brands   and Autohero. Our strong team of 6.000 people is dedicated to making Europe-wide car trading and transport as fast and stress-free as possible for our customers.  Join us building the best way to buy and sell cars online.

At AUTO1 Group we live an open culture believe in direct communication and value diversity. We welcome every applicant; regardless of gender ethnic origin religion age sexual identity disability or any other non-merit factor.

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Remote Work :

No

Employment Type :

Full-time