Social Media Associate, Investor Education, Scotia iTRADE Toronto, ON
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Job Location:
Monthly Salary:
Posted on:
9 hours ago
Vacancies:
1 Vacancy
Job Summary
Requisition ID: 242257
Join a purpose driven winning team committed to results in an inclusive and high-performing culture.
Are you passionate about social media and digital storytellingDo you thrive on the challenge of creating content that helps Canadians feel confident about investingWerelooking for a creative proactive and highly collaborative Social MediaAssociateto join our growingClientEducation teamat ScotiaiTRADE.
In this roleyoullhelp shapeand growScotiaiTRADEssocial mediapresence creating engaging educational content thatresonateswithself-directed awareness and engagement across key platforms supporting our mission to build a community ofengagedinvestors and to make education approachable and accessible.
Youllcollaborate withexternal industry professionalsand internalpartners across the businesstohelp evolve thelearning journeyfor ScotiaiTRADEclients supporting a dynamic andcomprehensiveeducational landscapeacross multiple formats and digital platforms.
Thisrole is anintegeralcontributorto ScotiaiTRADEseducation vision and content strategy with a focus on best-in-classinvestoreducation.
Major Accountabilities
Social Media Strategy& Content Creation:
Develop and publish platform-first social media content including posts short-form videos (Reels ShortsTikToks) infographics and educational series to support ScotiaiTRADEsengagementobjectives.
Write clear approachable and engaging social media copy tailored to help investors understand concepts products and strategies.
Build and manage ScotiaiTRADEssocial media content calendarplanning scheduling andoptimizingcampaigns acrossbusiness platforms and social channels (YouTube Reddit ScotiaiTRADE Instagram.)
Create educational and event-driven content to build awareness and drive participation in ScotiaiTRADEsinvestor education programs.
Partner with creative producers and video editors to bring engaging accessible content ideas to life across digital channels.
Evolve ScotiaiTRADEssocial tone voice and style to ensure contentremainsapproachable inclusive and aligned to brand standards.
Ensure social content meets accessibility legal compliance and business partner requirements.
Support Investor Education StrategyStay on top of industry trends and investor needs:
Research create and evaluate social content that reflects evolving investor education needs market trends and social platform developments.
Lead and support social media campaigns that strengthen client understanding of ScotiaiTRADEsplatform tools and investing opportunities.
Use performance analytics and engagement metrics to continuously refine and improve social media strategy and content.
Regularly conduct competitor and platform reviews to ensure relevance accuracy and effectiveness of social engagement.
Maintain a strong understanding of investing trends best practices in financial education and emerging digital formats.
Collaboration & LeadershipContribute to the effective functioning of ScotiaiTRADEby:
Work closely with education marketing and external partners to shape and elevate ScotiaiTRADEssocial media presence as part of the broader education offering.
Collaborate across teams (creative marketing legal compliance business partners) to ensure alignment of content strategy and execution.
Help build a collaborative and inclusive education content culture by activelyparticipatingin team discussions and meetings sharing ideas and trends and supporting team success.
Champion creative storytelling digital-first content and clear approachable social media communication across investor education touchpoints.
Support continuous learning by keeping up withnew trends tools and best practices in digital content creation and social media marketing.
Education / Work Experience / Designations
Minimum 23 years of experience in social media marketing content creation or digital engagement with at least1 year in a regulated industry (finance fintech or a comparable environment) preferred.
Undergraduate degree in Marketing Communications Journalism Business or a related field or equivalent workexperience.
Proven ability to translate investing concepts and financial education topics into clear engaging and relatable social media content for a broad audience.
Hands-on experience creating social-first content and managing publishing across multiple platforms and formatssuch as short-form video (Reels Shorts) posts infographics and stories.
Prior knowledge of financial services and investor education topics is an asset with the ability to adapt content fordifferent investor experience levels.
Strong communicationand copywriting skills with the ability to create content that is accessible clear and compliant.
Ability to collaborate cross-functionally and build strong working relationships with internal partners and external subject-matterexperts.
Knowledge of the Canadian investing landscape retail investor trends and self-directed investing is an asset.
Additional Candidate Details:
A proventrack recordof delivering engaging social media content and managing platform presence inacollaborative fast-paced environment.
Passion for financial education digital storytelling and making complex topics more accessible to Canadians.
Strong interpersonal skills and the ability to communicate clearly and effectively across teams with excellent attention to detail and follow-through.
Experience working in regulated industries and familiarity with compliance considerations in digital marketing is preferred.
Ability to work independently or collaboratively on multiple projects and deadlines adapting to changing priorities.
Excellent organizational and time management skills with the ability to manage a content calendar and meet publishing deadlines.
Fluent in French or experienced in creating content for French-speaking markets.
Proficiencywith social media management scheduling and analytics platforms ( Hootsuite Sprinklr).
Application requirement:
To showcase your creativity social media voice and ability to educate through digital content once you apply online please submit a portfolio or a link to published social media work (either as an attachment or as a URL link) to
When submitting your portfolio or link please include your Scotiabank application IDandfull name in the email subject line.
Candidates may alsochoose tocomplete one of the following:
- Social media post series or campaign concept (brief and visual/hashtag strategy)
- Short-form video script or storyboard for an investing education topic
- Original caption and visual idea (post draft) explaining an investing topic (e.g. What is an ETF or How TFSAs work)
Location(s): Canada : Ontario : Toronto
Scotiabank is a leading bank in the Americas. Guided by our purpose: for every future we help our customers their families and their communities achieve success through a broad range of advice products and services including personal and commercial banking wealth management and private banking corporate and investment banking and capital markets.
At Scotiabank we value the unique skills and experiences each individual brings to the Bank and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including but not limited to an accessible interview site alternate format documents ASL Interpreter or Assistive Technology) during the recruitment and selection process please let our Recruitment team know. If you require technical assistance please click here. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however only those candidates who are selected for an interview will be contacted.
Required Experience:
IC
Key Skills
- Business Consulting
- Anti Money Laundering
- Health
- Gynaecology & Obstetrics
- Actuary
About Company
Scotiabank is one of the leading foreign banks serving large national and multinational corporations in the U.S. through its Global Banking and Markets, Global Transaction Banking and Wealth Management business lines.
