Key Accounts Manager Modern Trade

Primary Purpose of Role

This position is a HO Based - Pan India Role responsible for delivering Value Volume Market share & GP goals for the assigned modern trade customers by building & executing customer-wise AOC plans. The role also involves significant collaboration with cross-Functional & sales operations teams to execute & grow the category as per the plan.

Roles and Responsibilities & Key Deliverables

1. Growth Strategy & Business Planning

• Develop and execute strategy for the accounts in line with the growth plans Value Volume GP & Market Share
• Lead the trade negotiations with the accounts to drive mutual profitable growth
• Devise the JBP with the accounts to drive win-win solutions as part of the growth plan
• Planning marketing calendar of Promotions & Activations and aligning the same with accounts

1. Customer Relationship Management

• Build strong customer relationships to gather actionable insights enabling the development of strategic plans to drive category growth and gain market share
• Deepen account relationships to co-create innovative ways to attract more consumers to the frozen category explore to create in-store touch points to bring the frozen category closer to the shoppers
• Work closely with the customers & McCains marketing team to understand the latest trends in the food space and mutually launch NPDs to ensure continued excitement in the category
• Leverage customers omnichannel presence to boost category penetration devise strategies on platform to drive recruitment and expand reach.

1. Cross Functional Collaboration

• Ensuring controls & financial hygiene: Collaborate closely with internal & Customers Commercial team to maintain a consistent cadence to financial processes reconciliations/NDCs to ensure efficiency and accuracy
• Best in Class Customer Service Levels Partner with Supply chain to ensure accurate forecast maximize fill rates
• Strive to streamline internal processes and constantly seek to make them future ready

To effectively perform in this job the position holder must have:

• Experience- 6-8 Years in FMCG Modern Trade
• Strong communication skills- both written and verbal
• Ability to analyze data to extract meaningful business insights
• Strong in collaboration & people skills - Able to build trust & sustainable interpersonal relationships with multiple stakeholders
• Strong business planning and presentation skills
• Able to work in a dynamic fast-moving market environment and inspire teams to deliver results
• Ability to identify business opportunities and convert to business results
• Ability to work under pressure meet deadlines and drive assigned tasks/goals to completion

• Current Exposure in Account management of Reliance would be an added advantage