Email Marketing Manager

As the Email Marketing Manager you will own Foleys demand generation email engine transforming customer and prospect data intotimely high-impact automated campaigns. You will build andoptimizescalable programs for our Small Market and Corporate segments using advanced segmentation behavioral triggers and AI-powered tools to drive stronger engagement conversion and pipeline impact. This role is ideal for a hands-on practitioner who blends creativity with analytics andleveragesemerging technology to improve performance.

What youll do:

• Develop and optimize high-volume email programs that support demand generation across Small Market and Corporate segments aligning messaging to buyer journeys behavioral triggers and GTM motions.

• Build and manage multi-step nurture sequences automated workflows and personalized cadences in HubSpot with a focus on scalability accuracy and performance.

• Activate and segment audiences in partnership with RevOps using Salesforce HubSpot and AI-driven tools to enhance targeting personalization send-time optimization and data hygiene.

• Analyze and report on campaign performance including engagement conversion and pipeline influence using dashboards and real-time insights to drive continuous improvement.

• Experiment and iterate using AI-assisted content generation A/B testing and predictive insights to refine subject lines message sequencing CTAs and audience logic.

• Collaborate cross-functionally with Program Managers Product Marketing Content and Sales to ensure campaigns support segment strategies andmaintainconsistent high-quality messaging.

• Collaborate with Sales leadership to analyze campaign results share insights and shape new email marketing strategies.

Who you are:

• You have 4 years of experience in B2B demand generation email marketing or marketing automation ideally owning high-volume performance-driven programs.

• You have strong hands-on HubSpotexpertiseand are comfortable activating audiences and building automated workflows end-to-end.

• You have experience with 6sense or simillar ABM tools.

• You are exceptional with marketing automation andhaveused tools like Salesforce n8n Make or Zapier.

• You are fluent in using AI tools for content drafting personalization segmentation and workflow optimization and you enjoy experimenting with new approaches.

• You have strong analytical skills and can turn engagement and pipeline data into actionable strategy.

• You write clear concise email copy and confidently refine drafts using AI-assisted tools.

• You might thrive in this role if you are energized by a mix of creativity data insights automation and continuous iteration.

Location:This role is primarily remote (US based) with the expectation of occasional visits to our offices for team collaboration training or company events.

This role may be based remotely out of the following states: Arizona Colorado Connecticut Florida Georgia Illinois Indiana Kansas Massachusetts Michigan Nebraska New Hampshire New Jersey New York North Carolina Pennsylvania South Carolina Tennessee Texas Virginia Wisconsin.

About us

At Foley we are reimagining how safety-sensitive industries hire stay compliant and manage risk. We have evolved into a modern SaaS company with an all-in-one AI-ready platform that helps transportation construction distribution and utility businesses operate faster smarter and safer.

As we continue to grow we are looking for curious strategic thinkers who thrive in complexity are motivated by making an impact and want to join a team that is passionate about building great products and supporting customers. Our core valuesTeammateship Grit and Innovation guide everything we do. Whether we are collaborating internally or helping customers we approach every challenge with optimism humor and a shared commitment to success.

Compensation

The compensation range for this position is $90000 $120000base salary annually depending on experience and role includes variable compensation. Actual compensation may vary based on skills experience and location.

Benefits

Foley offers a comprehensive benefits package that includes medical dental and vision coverage a 401(k) with companymatch paid time off and holidays wellness programs and an employeeassistanceprogram.

Equal Employment Opportunity

Foley is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity or expression national origin age disability protected veteran status or any other legally protected characteristic.

Reasonable Accommodations

If you requirea reasonableaccommodation during the application or interview process please contact us at.

Employment Status

Employment with Foley is on an at-will basis. Nothing in this job posting or in future communications should be construed as a contract of employment.

By clicking Submit Application you consent to Foley processing your Personal Data in accordance with our Job Applicant Privacy Notice. If you do not wish for Foley to process your Personal Data please do not submit an application. You can find our Job Applicant Privacy Notice.

Massachusetts Applicants:

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

#LI-remote

Required Experience:

Manager