Creative Marketing and Brand Specialist

Bedford Heights, OH - USA

Monthly Salary: Not Disclosed

Posted on: 19 hours ago

Vacancies: 1 Vacancy

Job Summary

JOB SUMMARY

The Creative Marketing and Brand Specialist manages multi-channel marketing efforts leading social media strategy and ensuring brand consistency. They create compelling digital and traditional advertising assets produce customer communications and capture photo and video content. The role collaborates with sales and events teams to develop case studies testimonials and other brand materials. The specialist monitors online engagement and delivers regular performance reports with strategic recommendations. They also support promotional campaigns contribute to traditional marketing efforts and assist with additional marketing needs.

GENERAL RESPONSIBILITIES

Manage and grow the companys social media presence (Facebook Instagram LinkedIn etc.).

Develop design and coordinate advertising creatives (digital ads print direct mail billboards etc.).

Produce and send digital newsletters and customer communications.

Capture and edit photos and videos of projects events and customer stories.

Assist in developing promotional campaigns and marketing materials.

Tracks online customer reviews and acts accordingly (respond thank send to segment etc.)

Collaborate with the sales and events team for content needs (case studies testimonials etc.)

Ensure brand consistency across all channels and creative assets including the Gunton website.

Develop monthly reports on emerging social media trends that will be submitted to the management and executive teams.

Analyze the long-term needs of the companys social media strategy and offer quarterly reports to the management and executive teams that outline any necessary changes to the digital marketing plan.

Grow the position by managing traditional marketing campaigns.

Perform additional responsibilities assigned by the Marketing Manager.

REPORTING RELATIONSHIP

Reports to Marketing Manager

MINIMUM QUALIFICATIONS

Bachelors degree in marketing communications or related field
Knowledge of social media platforms their uses and marketing capabilities
Must be comfortable working in the office out of our Bedford Heights location.

PREFERRED QUALIFICATIONS

Traditional marketing experience
Advertising experience
Event management experience

Gunton Corporation is pleased to be an equal employment employer. Decisions concerning employment transfers and promotions are made upon the basis of the best qualified candidate without regard to color race religion national origin age sex sexual orientation marital status ancestry status as a disabled or Vietnam era veteran or any other characteristic protected by law.

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Required Experience:

JOB SUMMARY The Creative Marketing and Brand Specialist manages multi-channel marketing efforts leading social media strategy and ensuring brand consistency. They create compelling digital and traditional advertising assets produce customer communications and capture photo and video content. The rol...