Product Marketing Manager

About Us

Abacus Insights is changing the way healthcare works for you. Were on a mission to unlock the power of data so health plans can enable the right care at the right timemaking life better for millions of people. No more data silos no more inefficiencies. Just smarter care lower costs and better experiences.

Backed by $100M from top VCs were tackling big challenges in an industry thats ready for change. And while GenAI is still new for many weve already mastered turning complex healthcare data into clear actionable insights. Thats our superpowerand its why were leading the way.

Abacus innovation starts with people. Were bold curious and collaborativebecause the best ideas come from working together. Ready to make an impact Join us and lets build the future together.

About the Role:

We are seeking an experienced Product Marketing Manager to bring new products and solution capabilities to market shape messaging and positioning and equip Sales with effective enablement tools and collateral. The ideal candidate understands the U.S. healthcare payer landscape and has hands-on experience marketing healthcare data or technology solutions. The Product Marketing Manager will partner closely with Product Sales and Growth Marketing to drive go-to-market execution and accelerate growth. You are process driven highly organized and meticulous about details deadlines and documentation.

The Product Marketing Manager will work collaboratively to understand critical needs and prioritize across the following responsibilities to maximize impact of product marketing:

Market Research and Competitive Intelligence

• Conduct market research to identify trends customer needs and the competitive landscape
• Collect and analyze customer feedback to inform product and marketing strategies

Product Positioning and Messaging

• Create and manage product messaging positioning differentiation and go-to-market plans
• Ensure consistency across all marketing channels and sales materials

Competitive Intelligence

• Track and monitor competitors; recommend strategy adjustments to maintain product differentiation
• Equip sales with information and educational tools to counter competitive threats.

Content Creation

• Develop and manage marketing campaigns and schedules
• Create compelling messaging and content for various channels including website print social media and sales enablement materials targeting a focused profile of buyers and users
• Manage content development process for thought leadership such as blogs case studies and white papers

Go-to-Market Execution

• Develop go-to-market plans for new and existing products
• Coordinate with product sales and marketing teams for successful execution

Sales Enablement

• Develop and deliver sales presentations and collateral
• Equip sales and customer success teams with content tools and resources to accelerate sales and growth
• Develop and promote customer success stories

Performance Tracking and Reporting

• Report on marketing campaign performance
• Assess campaign and pipeline impact and refine messages and tactics based on data

Cross-Functional Collaboration

• Work closely with product management to understand product features and translate them into customer benefits
• Work with sales and customer success to develop sales tools training and collateral to support product launches ongoing sales efforts and customer success

Process Tracking and Coordination

• Maintain rigorous PMM operating rhythms with checklists calendars and agreed timelines
• Own PMM trackers for content launches and enablement and keep them accurate and current
• Drive follow-ups across stakeholders to close action items and hit milestones

Qualifications:

Must-Have:

• Bachelors Degree (or equivalent) and/or Professional Certification(s) in Marketing Business and/or relevant creative services
• 5 years of professional experience in product marketing including developing and executing data-driven multi-channel marketing initiatives and campaigns.
• 3 years of experience in the US healthcare and/or Health IT industry.
• Experience in Design Creative Services and/or Copy Editing with the ability to showcase sample marketing materials and/or creative services content.
• Exceptional communication storytelling and presentation skills with the ability to tailor messaging to different audiences.
• Proficiency with design tools and digital marketing software (e.g. Adobe Creative Suite Canva HubSpot etc.).
• Self-starter with the ability to work independently and collaborate effectively with cross-functional team members to drive toward action.
• Process driven with high attention to detail and strong organization; consistent on deadlines documentation and tracker hygiene

Nice-to-Have:

• Experience marketing healthcare technology/SaaS products to U.S. healthcare payers
• Familiarity with U.S. healthcare payer program areas - Payment Integrity Total Cost of Care Interoperability Risk adjustment or Utilization management
• Technical and/or B2B product marketing experience.
• Strong project management skills.
• Proficiency with data analysis tools for campaign performance tracking.
• Experience/interest in AI process improvement/workflow optimization enablement for product marketing

Why the Abacus Insights Team

This role offers a unique opportunity to join Abacus at a pivotal moment of growth. You will have the chance to shape and enhance our market presence and drive go-to-market success. This role is ideal for an experienced product marketing professional eager to innovate grow and advance professionally in a supportive and dynamic environment.

Our Commitment as an Equal Opportunity Employer

As a mission-led technology company helping to drive better healthcare outcomes Abacus Insights believes that the best innovation and value we can bring to our customers comes from diverse ideas thoughts experiences and perspectives. Therefore we dedicate resources to building diverse teams and providing equal employment opportunities to all applicants. Abacus prohibits discrimination and harassment regarding race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.

At the heart of who we are is a commitment to continuously and intentionally building an inclusive cultureone that empowers every team member across the globe to do their best work and bring their authentic selves. We carry that same commitment into our hiring process aiming to create an interview experience where you feel comfortable and confident showcasing your strengths. If theres anything we can do to support thatbig or smallplease let us know.