Head of Direct to Consumer Sales

Step into the innovative world of LG Electronics. As a global leader in technology LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise Lifes Good embodies our commitment to ensuring a happier better life for all.

With a rich history spanning over six decades and a global presence of more than 100 subsidiaries we operate on a truly global scale. Since our establishment in 1958 our dedication to enhancing lives worldwide through innovative products has remained unwavering. Our business domains include Home Appliance & Air Solution Home Entertainment Vehicle Components Solutions and Business Solutions.
Our management philosophy Jeong-do Management embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of Customer-Value Creation and People-Oriented Management these values shape our corporate culture fostering creativity diversity and integrity. At LG we believe in the power of collective wisdom fostering a collaborative work environment.

Join us and become a part of a company that is not just about creating solutions for a better life because at LG Lifes Good.

The Head of D2C Department will lead the strategic development and execution of the companys direct-to-consumer initiatives. This role is responsible for driving revenue growth enhancing customer experience and building a scalable D2C business model across digital channels. A visionary leader with deep expertise in e-commerce digital marketing customer lifecycle management and omnichannel retail.

What Youll Do:

• Develop and execute the overall D2C strategy aligned with company goals.
• Lead cross-functional teams including e-commerce marketing customer service and logistics.
• Oversee the performance of all D2C platforms (website mobile app marketplaces).
• Drive customer acquisition through performance marketing SEO/SEM social media and influencer campaigns.
• Own the D2C P&L budgeting and forecasting.
• Ensure operational excellence across fulfillment returns and last-mile delivery.

What you must have:

• Bachelors degree in business Marketing or related field (MBA preferred).
• 8 years of experience in D2C e-commerce or digital retail leadership roles.
• Proven track record of scaling D2C businesses and managing cross-functional teams.
• Strong analytical skills and experience with data-driven decision-making.
• Excellent communication leadership and stakeholder management abilities.
• Familiarity with tools like Shopify Salesforce Google Analytics and marketing automation platforms.

What We Offer

• Competitive compensation and performance-based incentives
• Opportunities for regional and global career growth
• Dynamic and collaborative work environment
• Training and development programs
• Employee welfare and recognition initiatives

All qualified applicants will receive consideration for employment without regard to race color religion sex age gender sexual orientation gender identity national origin disability status as a protected veteran or any characteristic protected by applicable federal state or local law.