Assistant Director-MarTech Lead Channels, Campaigns And Analytics

Delhi - India

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

At EY were all in to shape your future with confidence.

Well help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go.

Join EY and help to build a better working world.

Job Title: MarTech Lead Channels Campaigns & Analytics/ Assistant Director

About the Role

EY GDS Brand Marketing & Communications is building a modern insight-driven marketing ecosystem that connects our brand with our audiences through data creativity and technology.

We are looking for a MarTech Lead who will be the strategic and operational backbone of our digital marketing ecosystem overseeing channels campaigns analytics and marketing automation platforms. This role will ensure that every message we deliver is personalized measurable and performance-driven supporting our ambition to create a centralized intelligent marketing engine at EY GDS.

The Opportunity

The MarTech Lead will manage EY GDSs marketing technology stack oversee campaign execution across digital channels and build analytics frameworks that help optimize marketing performance and ROI.

You will act as the bridge between technology data and creativity enabling smarter marketing through automation insights and seamless orchestration across owned paid and earned media.

Your Key Responsibilities

MarTech Strategy & Stack Management

Own the overall MarTech architecture CRM automation analytics and campaign management platforms (e.g. Adobe Salesforce Marketo Hootsuite HubSpot or equivalent).
Assess integrate and optimize tools that support content personalization audience segmentation and performance measurement.
Collaborate with IT and global marketing teams to ensure systems are compliant secure and aligned with EYs global standards.
Identify opportunities to automate workflows improve campaign efficiency and enhance data-driven decision-making.

Channel & Campaign Management

Lead the execution and optimization of multi-channel campaigns (email web social paid media and internal channels).
Establish campaign workflows tagging systems and audience segmentation models for precision targeting.
Partner with content design and comms teams to ensure campaign messaging aligns with brand strategy and business priorities.
Monitor campaign performance and guide teams to improve engagement conversion and reach.

Data Analytics & Insights

Define KPIs and dashboards to measure campaign and channel performance including engagement pipeline influence and ROI.
Lead marketing analytics and reporting translating data into actionable insights and recommendations.
Establish measurement frameworks that align with organizational goals (brand health audience growth digital footprint sentiment).
Partner with data analysts and global stakeholders to consolidate reporting and share best practices.

Governance & Optimization

Create standardized campaign processes and templates to drive consistency scalability and compliance.
Manage data hygiene tagging and taxonomy to enable accurate reporting and attribution.
Champion the use of data and technology in campaign planning and creative execution.

Collaboration & Leadership

Partner with regional and global BMC teams to align technology roadmaps and performance measurement frameworks.
Work closely with content design and brand strategy teams to ensure channel insights shape creative development.
Mentor junior team members and build MarTech capability across the function.

Skills and Attributes for Success

Strong understanding of marketing automation CRM systems and digital analytics platforms.
Proven experience in campaign management audience segmentation and data-driven marketing.
Ability to connect insights with strategy turning metrics into meaningful recommendations.
Excellent stakeholder management and communication skills.
Analytical mindset with a strong eye for optimization and continuous improvement.
Comfortable navigating complex matrixed global organizations.

To Qualify for the Role You Must Have

812 years of experience in MarTech digital marketing or performance marketing leadership.
Hands-on experience with marketing automation and analytics tools (Adobe Experience Cloud Salesforce Marketing Cloud HubSpot Google Analytics Power BI etc.).
Experience in campaign orchestration across multiple digital channels.
Strong understanding of data management tagging and tracking frameworks.
Bachelors degree in Marketing Technology Data Analytics or related field (MBA preferred).

What We Offer

At EY GDS youll be part of a team that is reimagining how marketing and technology come together to create measurable impact. Youll work at the center of a fast-evolving ecosystem building connected data-smart campaigns that deliver real business results.

Join us if you want to lead the future of marketing technology at one of the worlds most trusted brands.

EY Building a better working world

EY is building a better working world by creating new value for clients people society and the planet while building trust in capital markets.

Enabled by data AI and advanced technology EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow.

EY teams work across a full spectrum of services in assurance consulting tax strategy and transactions. Fueled by sector insights a globally connected multi-disciplinary network and diverse ecosystem partners EY teams can provide services in more than 150 countries and territories.

Required Experience:

Director

At EY were all in to shape your future with confidence.Well help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go.Join EY and help to build a better working world.Job Title: MarTech Lead Channels Campaigns & Analytics/ Assistant Directo...