Optimisation Insight Executive

Manchester - UK

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

Job Description:

Introduction

Dentsu is the network designed forwhatsnext helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Taking a people-centeredapproach to business transformation we use insights to connect brand contentcommerceand experience underpinned by modern creativity.

Dentsu International is a global leader that specialises in Sales Marketing Customer Experience and Retention to enable clients to keep winning whilst ensuring customer growth and experience is at the very forefront for their businesses

Werehiring anOptimisation Insights Executiveas part of our team basedfromour Manchester office.

Purpose of the Role

Werelooking for someone who loves delving into data to pull out powerful insights and tell a compelling story of the behaviour behind the numbers.

Who we are and why to apply with us

We are part of one of the worlds largest digital-first end to end media agencies and offer CRO & UX to some of the worlds top companies. We are growing our CRO department and are looking for people want to further develop their data analytics skills to gather insights for our clients.

Our clientsinclude:DisneyHarvey NicolsSuzukiAvantiHSBCandmore.

Key Responsibilities

Working within our professional services team pulling insights fromContentSquareand building a story/narrative answering client questions.

Following briefs provided by the wider team(strategy research design development) andprovidedata insights that support their work.

Turning data into insightsto tell the story of user behaviour that can be used to drive our clients conversion optimisationprogrammesandprovide actionable recommendations.

Providing advanced reporting and analysison user behaviour and website performance for our clients and communicating your findings to a variety of stakeholders.

Using a range of data sources to understand our clients websites how they perform what drives user behaviour and where there is opportunity for growth. These will include Google Analytics Adobe AnalyticsContentSquareand any client internal data sources.

Analysing A/B test data and create conclusion reportsthat communicate the final outcomes learnings and long-term impact of our experiments (training is provided).

Working alongsideour Analytics and Development teamsto ensure they are tracking data for our clients accurately and efficiently.

Representingthe Insights teamon clientcalls andpresenting to clients.

This isa great opportunityto collaborate with other members of the team including other Web Analysts Strategists UX Researchers Designers and Developers. Sharing ideas with other experts provides the best results and enables your professional development in a way not available anywhere else.

Experience & Qualifications

Strong data-communication skillsrelating performance data to user behaviour and bringing this to life for clients

Analytical approachidentifyingissues and break them down to find the root cause and provide solutions.

Attention to detail ensuring work isaccurate professional and well documented.

Ability to work collaboratively with the wider teamof strategists designers developersresearchersand web analysts

Proficiencyin Microsoft Excel (or other spreadsheet software) andPowerpoint.

Desire to continually learn and develop either through guidance from the senior team or making the most of the many training opportunities available at Dentsu.

(desirable) Working knowledge ofContent SquareGoogle Analytics Adobe Analytics or other web analytics platforms and dashboarding tools such asPowerBIor Looker Studio.

(desirable)Knowledge of CRO web analytics data analysis and visualisation and statistics.

(desirable)Astrong foundationof knowledge and understanding around Research and qualitative insightstechniques andapproaches to combine quantitative and qualitative data and research sets to inform user-led strategies.

Excellent communication skills being able to communicate with senior stakeholders across clients Optimisation & UX teams and wider UK Media teams.

What we offer

This is a permanent roleandwillbe basedfromour office in Manchester and will be on a hybrid working basis.

As well as a competitive salaryyoullhave a great compensation package private health & dental insurance corporatediscountsand career development through Dentsu UniversitySkillsoftand free access to LinkedIn learning

29 days of annual leave (25 days of regular holidays birthdays off and 3additionalwellness days)

Inclusion and Diversity

At dentsu we embrace diversity and inclusion valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovationbenefitingour employees partners and communities.

We welcome applications from all individuals regardless of race ethnicity nationality religion gender gender identity sexual orientation age disability marital status or any other protected characteristic. Beyond recruitment we strive to create an environment where everyone feels respected supported and empowered to bring their authentic selves to work.

Werecognisethe importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process please contact us at quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.

Location:

Manchester - Bonded Warehouse

Brand:

Dentsu Media

Time Type:

Full time

Contract Type:

Permanent

Job Description:IntroductionDentsu is the network designed forwhatsnext helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Taking a people-centeredapproach to business transformation we use insights to connect brand content...