Account Executive
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Job Summary
Hi were Penfold - were on a mission to help everyone save enough to be comfortable in later life by making pensions accessible and engaging!
Theres over a trillion pounds in UK pensions but the industry is full of traditional providers with outdated products and poor customer service. Penfold is dragging the pension industry out of the dark ages with a platform built on modern technology. Were demystifying pensions to make pension saving easy accessible and engaging.
Were a focused team of 50 based primarily across London and Tallinn and have raised significant funding from some of the most successful FinTech investors in the world. We manage over 1bn of pension assets for over 100000 savers and thousands of businesses and were growing rapidly every month. Our team is focused on building an amazing pension experience for our customers.
As we scale were strengthening our sales team to close more employers efficiently and consistently supported by a dedicated SDR function.
The role
As an Account Executive youll be responsible for sourcing and closing new business opportunities with UK employers working closely with an SDR who will generate and qualify a steady flow of inbound and outbound leads for you to close.
This is a hands-on quota-carrying role for a strong closer who enjoys running structured sales processes building trust with buyers and converting well-qualified opportunities into revenue. Youll focus on small to mid-sized deals typically with HR Finance or Operations stakeholders and help to make Penfold the pension provider of choice for growing businesses.
Core responsibilities
Close new business
- Own a pipeline of qualified opportunities sourced by SDRs marketing and inbound demand
- Run sales processes end-to-end: discovery demo proposal negotiation and close
- Consistently hit or exceed monthly and quarterly revenue targets
- Source and close high volumes of smaller deals efficiently while maintaining a great customer experience
Run effective sales cycles
- Lead structured discovery calls to understand customer needs decision criteria and timelines
- Deliver compelling product demos tailored to employer use cases
- Clearly articulate Penfolds value proposition and handle objections confidently
- Move deals forward with urgency while maintaining trust and credibility
Collaborate closely with SDRs
- Partner with SDRs to ensure smooth handover of qualified opportunities
- Provide feedback on lead quality messaging and common objections
- Help refine qualification criteria to maximise conversion rates
Contribute to sales excellence
- Maintain accurate pipeline management and forecasting in the CRM
- Share insights from customer conversations with Product Marketing and Customer Success
- Continuously improve how we sell by adopting best practices and experimenting with senior approaches
Who this role is right for
This role is ideal for someone who is sales-driven organised and motivated by closing deals and who thrives in a fast-paced high-growth environment.
Must-haves
- Proven experience as a B2B Account Executive or similar closing role
- A track record of hitting or exceeding sales targets
- Strong discovery demo and objection-handling skills
- Confidence selling to HR Finance Operations or business owners
- Comfortable working with qualified leads as well as full-cycle outbound
Nice-to-haves
- Experience selling SaaS FinTech HR tech payroll benefits or financial services
- Familiarity with regulated or trust-based products (e.g. Pensions Investments Payroll Financial Services)
- Experience working in a scale-up or high-growth environment
What success looks like
- You consistently hit or exceed your revenue targets
- SDR-qualified leads convert efficiently into closed deals
- Customers have a smooth positive buying experience
- Penfold continues to grow as a trusted pension provider for UK employers
Our Hiring Process
- Intro Call A quick chat to introduce you to Penfold learn about your experience and aspirations and answer any questions.
- Task A practical task that well complete together to determine how youd approach a similar scenario to the role
- Culture Fit Session Meet one of our Co-Founders and team members to see if were a great fit for each other.
Were 100% committed to building a diverse and representative team. Whatever your background gender race age or ability wed love to hear from you. If you have any questions feel free to ask (even anonymously)!
Were all about giving every candidate the best chance to shine. If you require any reasonable adjustments to the job description application or selection process just let us know wed be happy to help. When it comes to hiring we focus only on your skills experience and how you live our values.
As part of our hiring process we may record your interview and use AI tools to generate notes. This helps us capture details accurately and ensures a fair review by our hiring panel. By attending an interview with Penfold you consent to the use of recording and AI-generated notes for this purpose. If you have any concerns or would prefer not to be recorded please let us know in advance.
Our Benefits
Were working hard to create a workplace where people feel empowered to do their very best work make a big impact and enjoy what they do. Heres what we offer:
- Competitive salary we proactively review salaries to ensure fairness and progression
- Meaningful share options youll own a part of Penfold and share in our success
- 10% pension contribution each month that you dont need to match (on top of your salary)
- Medical insurance through Vitality including private GPs physio counselling and great discounts (think 50% off PureGym memberships free Apple Watches and more)
- Unlimited holidays we trust you to get the work done and take breaks when needed
- Great office space () our private office is run by the Ministry of Sound!
- Free company lunch every week (think Borough Market and Mercato Metropolitano!)
- Top-tier MacBook and WFH equipment to set you up for success
- Cycle to work scheme buy a bike tax-free and spread the cost
- Learning & professional development we support courses events and coaching to help everyone reach their goals
- Quarterly company socials plus plenty of regular team meetups!
Excited to join us Apply now!
Required Experience:
IC
Key Skills
- Business Development
- Customer Service
- Revenue Growth
- ABC Analysis
- Account Management
- Communication
- CRM
- Excel
- Salesforce
- PMP
- Customer Relationships
- Business Relationships
- Sales Goals
- Sales Process
- CPA
About Company
Our workplace auto-enrolment pension helps businesses grow faster & improves employees financial wellbeing.
