Marketing Execution Senior Specialist

We help the world run better
At SAP we keep it simple: you bring your best to us and well bring out the best in you. Were builders touching over 20 industries and 80% of global commerce and we need your unique talents to help shape whats next. The work is challenging but it matters. Youll find a place where you can be yourself prioritize your wellbeing and truly belong. Whats in it for you Constant learning skill growth great benefits and a team that wants you to grow and succeed.

Marketing Manager Campaign Manager

Location: Greater China

Team: Marketing

Role Type: Individual Contributor

Role Overview

As a Marketing Manager at SAP Greater China you will serve as an independent strategic marketer responsible for leading end-to-end campaign ownership. You will drive the full lifecycle of a core campaignfrom strategy development and creative planning to execution and performance optimization.

Key Responsibilities

- Independently own and manage 12 core marketing campaigns end-to-end including strategy content planning channel orchestration budget allocation and execution.

- Develop campaign positioning narratives messaging frameworks and value propositions based on business priorities and industry insights.

- Leverage MarTech tools to improve campaign efficiency and measurability increase proficiency in digital campaigns.

- Lead integrated digital marketing initiatives across digital channels expand SAP market awareness.

- Coordinate cross-functional virtual teams including Sales Business Units Product Partners Global/Regional Marketing and external agencies to ensure seamless campaign execution.

- Manage campaign-related content production including customer stories whitepapers videos digital assets event content and industry insights.

- Track and analyze campaign performance metrics (Contact engagement conversion to MQL pipeline contribution) and continuously optimize.

- Maintain strong understanding of high-growth sectors (AI humanoids low altitude economy life science manufacturing innovation etc.) and apply insights to campaign strategy.

Requirements

- Bachelors degree or above in Marketing Communications Business or related fields.

- 37 years of B2B marketing or digital marketing experience preferably in technology SaaS.

- Proven ability to independently plan manage and optimize full-funnel integrated campaigns.

- Solid hands-on experience with MarTech platforms and marketing automation; data-driven mindset.

- Strong business acumen and the ability to generate meaningful industry insights.

- Excellent communication skills and ability to collaborate with cross-functional teams and virtual teams.

- Fast learner with strong ownership resilience and a results-oriented mindset.

- Ability to work in English; bilingual proficiency preferred.

What We Are Looking For

- Passionate about marketing experimentation and continuous learning.

- A strong team player who can influence without authority and build cross-functional alignment.

- Structured thinker with exceptional execution discipline.

- Comfortable working in a fast-paced and dynamic environment.

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software SAP has evolved to become a market leader in end-to-end business application software and related services for database analytics intelligent technologies and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide we are purpose-driven and future-focused with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries people or platforms we help ensure every challenge gets the solution it deserves. At SAP you can bring out your best.

We win with inclusion
SAPs culture of inclusion focus on health and well-being and flexible working models help ensure that everyone regardless of background feels included and can run at their best. At SAP we believe we are made stronger by the unique capabilities and qualities that each person brings to our company and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

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For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age race religion national origin ethnicity gender (including pregnancy childbirth et al) sexual orientation gender identity or expression protected veteran status or disability in compliance with applicable federal state and local legal requirements.

Successful candidates might be required to undergo a background verification with an external vendor.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 440542 Work Area: Marketing Expected Travel: 0 - 10% Career Status: Professional Employment Type: Regular Full Time Additional Locations: #LI-Hybrid