Sales Manager

Role Overview

As Sales Manager you will lead the growth of SWISHs sales channels across the UK (and potentially overseas later) driving revenue building B2B partnerships growing wholesale managing key accounts and supporting brand presence. You will be a key driver in achieving the companys ambitious growth targets shaping the sales strategy and collaborating with marketing operations and product teams to deliver on both top-line sales and brand positioning.

Key Responsibilities

• Drive growth: Develop and execute the UK sales strategy across wholesale on-trade off-trade and selective export opportunities.
• Open new doors: Identify and onboard new B2B accounts (retailers bars restaurants hotels event operators) and negotiate strong commercial terms.
• Grow existing accounts: Manage and expand key relationships ensuring strong fulfilment upselling and increased range penetration.
• Hit and exceed targets: Deliver monthly quarterly and annual revenue goals reporting on KPIs pipeline and forecasts with commercial precision.
• Partner with marketing: Coordinate activations promotional campaigns and product launches to maximise visibility and sales impact.
• Represent the brand: Attend customer visits trade shows and industry events acting as a credible ambassador for SWISH.
• Work with operations: Ensure stock availability logistics performance and profitable pricing strategies.
• Be hands-on: Personally lead sales generation functions calls meetings and lead follow-up to build momentum.
• Grow into leadership: As results are delivered build and manage a sales team coaching and developing others to scale performance nationwide.

Key Requirements

• Proven experience in sales roles in FMCG beverages or related consumer goods. Ideally with exposure to alcoholic and/or non-alcoholic drinks.
• Strong knowledge of UK on-trade and off-trade channels; experience selling into retailers hospitality sector or premium liquor/spirits segments.
• Excellent negotiation presentation and communication skills. Able to represent the brand credibly.
• Strong commercial sense: comfortable with forecasting margins pricing budgeting.
• Self-motivated target-driven resilient and able to work in a fast-moving environment.
• Comfortable travelling within the UK; occasional travel internationally might be needed.
• Experience using CRM tools sales analytics pipeline reporting.
• Degree or equivalent experience; further qualification in business sales marketing is a plus.

Desired Attributes & Values Fit

• A passion for high-quality drinks and cocktails; appreciation for flavour natural ingredients sustainability.
• Authentic and transparent; honest communication with clients and team.
• Innovativewilling to try new channels test approaches iterate.
• Results oriented yet aligned with brand values: craftsmanship determination elegance.
• Agile mindset; able to respond quickly to market feedback inventory/logistics issues seasonality.

Compensation & Benefits

We know that attracting the best means rewarding both todays performance and tomorrows growth. Our package is designed to be competitive now and transformational over time:

• Base Salary: (stretch to 60000 for exceptional talent)
• On-Target Earnings (OTE): in year one (including base salary commission when targets are achieved)
• Commission: 35% on revenue generated above agreed annual targets with accelerators at stretch levels (uncapped)
• 100-120% of Revenue Goal Attainment - 3%
• 120% of Revenue Goal Attainment - 5%
  
• Long-Term Incentive: Phantom equity participation after 3 years giving you a stake in SWISHs global growth and future exit