Director of Product Marketing
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Job Location:
Cape Town - South Africa
Monthly Salary:
Not Disclosed
Posted on:
14 hours ago
Vacancies:
1 Vacancy
Job Summary
Location: Durbanville Cape Town
Salary: Competitive
Hybrid or In-office: Hybrid
About the Company
Our client is a global provider of innovative compliance-technology solutions empowering financial services firms to navigate regulatory complexity with confidence. Operating across multiple continents they deliver an integrated platform used by over a million professionals worldwide.
Why Join Them
This is a rare opportunity to build and lead a Product Marketing function in a rapidly expanding RegTech business. With strong investment global scale and a unified platform at the heart of the industry youll shape go-to-market strategy influence commercial performance and have a meaningful impact on product adoption and revenue growth. As the company continues its ambitious global expansion youll work with experienced leaders and cross-functional teams to define positioning in a competitive fast-evolving market.
About the Role
As the Director of Product Marketing you will establish and lead the Product Marketing capability for one or more major product pillars within a unified compliance platform. You will develop compelling positioning messaging and go-to-market strategies ensuring alignment across product demand generation sales and customer success. The role will directly influence pipeline development conversion and revenue while driving commercial enablement and deepening market intelligence to support strategic decision-making.
Requirements and Responsibilities
Key Responsibilities
- Develop and own the product-marketing strategy for core product pillars (e.g. Employee Compliance Trade & Surveillance Third-Party/KYC).
- Craft clear differentiated positioning and messaging that communicates the value proposition within the RegTech and compliance-technology markets.
- Lead go-to-market planning for new products feature releases and ecosystem expansions collaborating closely with product content demand generation sales and enablement teams.
- Enable commercial teams by creating sales tools competitive battlecards and buyer personas across senior compliance risk conduct and technology audiences.
- Partner with demand generation and ABM teams to drive conversion aligning product-marketing priorities with field activity.
- Define monitor and optimise product-marketing KPIs to improve performance and visibility.
- Conduct ongoing market and competitive intelligence surfacing insights for product and strategy leadership.
- Collaborate with content digital and global field teams to produce customer-centric assets that support the buyer journey and pipeline growth.
- Influence pricing and packaging in partnership with product management revenue operations and executive leadership.
Experiences and Skills
- 10 years product-marketing experience within SaaS ideally in financial services compliance risk or RegTech environments.
- Demonstrable success driving pipeline and revenue growth through strong product-marketing strategy metrics orientation and performance tracking.
- Experience supporting large enterprise sales cycles and working with complex global buyer personas (e.g. C-suite Heads of Risk/Compliance).
- Proven track record delivering successful go-to-market launches with cross-functional alignment and measurable outcomes.
- Excellent communication skills including experience presenting in executive forums and articulating compelling customer stories.
- Strong analytical mindset capable of using data to refine strategies and measure impact.
- Experience in multi-region/global environments is advantageous.
- Bachelors degree required; MBA or equivalent beneficial.
Required Experience:
Director
Key Skills
- Crisis Management
- Marketing
- Public Relations
- Fundraising
- Media Relations
- Constant Contact
- Strategic Planning
- Social Media Management
- Team Management
- Public Speaking
- Wordpress
- Writing Skills
About Company
Believe Resourcing offers professional, personalised talent & recruitment services, from full process outsourcing to tech talent outsourcing.
