Assistant Brand Manager
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Job Location:
New York City, NY - USA
Monthly Salary:
Not Disclosed
Posted on:
53 minutes ago
Vacancies:
1 Vacancy
Job Summary
Job Title : Assistant Brand Manager
Location: New York NY (Hybrid)
Schedule: Monday-Friday 9 AM-6 PM or 10 AM-7 PM EST
Onsite Requirement: 2 days per week
Start & End Dates: Tentative
Hours per Week: 40
Summary
We are seeking a highly motivated and detail-oriented Assistant Brand Manager to support a rapidly growing skincare brand. The ideal candidate is passionate about beauty and wellness understands current skincare trends and is eager to contribute to brand building storytelling campaign execution innovation support and daily marketing operations.
This hybrid role is based in New York and requires strong cross-functional collaboration.
Responsibilities
Product Launch Support
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Assist with new product development and launch processes including concepting copywriting product positioning packaging sample coordination and competitive research.
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Prepare retailer submission decks and support go-to-market planning.
Retail & Trade Marketing
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Work closely with sales and retail partners to develop online and in-store promotional plans aligned with brand strategy.
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Support retailer-specific initiatives across beauty specialty channels.
Campaign Execution
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Assist in planning coordinating and executing integrated marketing campaigns across digital social and retail platforms.
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Maintain brand consistency across all creative and communication touchpoints.
Event & Activation Support
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Coordinate PR events sampling activations and pop-up experiences.
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Manage logistics vendor communication timelines and deliverables.
Analytics & Reporting
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Track SKU performance and campaign results.
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Support weekly and monthly reporting including:
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Weekly 360 marketing deck
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Newness performance tracker
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Monthly demand planning
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Assist with inventory management across brand and retail channels.
Market & Trend Research
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Conduct competitive analysis and beauty trend research to inform strategy and future product innovation.
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Provide insights to support brand positioning and long-term planning.
Cross-Functional Collaboration
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Partner closely with R&D Supply Chain Sales and other teams to support product innovation and ensure strong execution.
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Help drive brand awareness sales growth profitability and inventory health.
Requirements
Minimum Qualifications
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Bachelors degree in Marketing Communications Business or related field.
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3-5 years of marketing experience ideally within skincare beauty or CPG.
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Experience working with beauty specialty retailers (e.g. Sephora Ulta).
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Strong communication organization and time-management skills.
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Proficiency in Microsoft Office; experience with Adobe Creative Suite Canva or Google Analytics is a plus.
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Passion for skincare and strong understanding of beauty consumer trends.
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Strong analytical skills and ability to support data-driven decision-making.
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Demonstrated experience collaborating with R&D Supply Chain and Sales.
Preferred Qualifications
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Ability to read Korean; strong preference for candidates who can read write and speak Korean.
Skills
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Brand Management
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Product Launch Support
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Retail Marketing
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Campaign Execution
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Market Research
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Reporting & Analytics
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Cross-functional Collaboration
Work Details
Job Title: Assistant Brand Manager
Work Type: Hybrid
Work Location: New York NY
Timezone: EST - Eastern Time
Required Skills:
Brand MarketingBrand Management
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
