Head of Product Marketing
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Job Location:
Monthly Salary:
Posted on:
12 hours ago
Vacancies:
1 Vacancy
Job Summary
ABOUT HARBOR LAB
Founded in 2020 in Greece Harbor Lab is a fast-growing B2B maritime tech company on a mission to simplify and optimize port cost management. Our end-to-endAI-powered SaaS platformtransforms how Shipowners and Shipmanagers handle Disbursement Accounts (DAs) bringing automation real-time data control and transparency to one of the most complex and costly parts of global shipping.
But we dont stop there. Harbor Lab also powers a thrivingMarketplace connecting Principals with a global network of vetted Port Agents and Vendors.
At Harbor Labpeople come first. Our culture is anchored in ambition trustworthiness genuine care and agilityvalues we bring to every interaction with our customers and our team. Were proud to be consistently recognized as aBest Workplace() and recently certified as aGreat Place to Work (2024).
If youre looking to make a global impact grow alongside passionate peers and shape the future of maritime innovationwed love to meet you.
ABOUT THE ROLE
We are looking for a Head of Product Marketing to turn deep market insight into repeatable go-to-market execution. Youll define our ICPs and buyer journeys craft the HarborLab narrative and competitive posture and equip GTM with the playbooks and assets that raise win rates and shorten cycles. Youll orchestrate tiered launches across segments and regions recommend packaging and pricing and build the feedback loops that inform both roadmap and positioning.
Success looks like clear segment focus consistent message-market fit and enablement that sellers actually use - measured by adoption faster deals and sustained expansion across EMEA region and beyond.
WHAT YOU WILL BE DOING
Market & Positioning
- Define ICPs buyer journeys pains/gains and competitive posture by segment/region.
- Maintain the Harbor Lab narrative and value propositions across all surfaces.
Sales Enablement & Playbooks
- Build battlecards narrative decks one-pagers; localize where needed.
- Create a toolkit our Sales team can use to promote HarborLab advantages.
Launch & GTM Orchestration
- Align company wide on features coming up outlining benefits each one provides.
- Feed learnings back into roadmap and GTM for continuous improvement.
Insights & Prioritisation
- Drive win/loss churn and CS feedback loops into positioning and roadmap.
- Form and define commercial perspectives into what is worth focusing on in the future.
Requirements
We would love to hear from you if you have:
- Commercially minded operator who has built PMM in global B2B SaaS (narrative GTM structure scale).
- 710 years in Product Marketing (or adjacent GTM strategy/ops) with 3 years owning segment playbooks and launches.
- Evidence of moving the numbers: win rate ramp time cycle length attach/adoption or new-market entries.
- Strong collaborator and facilitator; excellent writing/storytelling; comfortable with data (SQL/BI a plus) and financial framing (ROI/TCO).
Bonus points if you have:
- Maritime/logistics/fintech background; pricing & packaging experiments
- Building product marketing from scratch
- Experience localizing across EMEA/APAC
Benefits
WHAT WE OFFER
- Attractive compensation package based on experience and skillset
- 30 days of paid annual leave
- Comprehensive private health insurance coverage for your entire family
- Hybrid way of work
- Yoga classes Life Coach Running Coach and Kick-Boxing Sessions
- Cool start-up environment (with swag and much more)
*Harbor Lab is certified as Great Place to Work in Greece and is an equal opportunity employer and prohibits discrimination on the basis of race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.
**Harbor Lab collects and processes personal data in accordance with the EU General Data Protection Regulation (GDPR). We are bound to use the information provided within your job application for recruitment purposes only and not to share these with any third parties. We will keep your resume in our database for any future case you want to be deleted from our database you can contact us at
***If you are applying to this job post then we assume that you have the legal right to work in the EU.
#LI-Hybrid
Required Experience:
Director
Key Skills
- Digital Marketing
- Performance Marketing
- B2B Sales
- Marketing
- SAAS
- Growing Experience
- Customer Acquisition
- Multichannel Marketing
- Affiliate Marketing
- Team Management
- Public Speaking
- Lead Generation
About Company
We are Harbor Lab, a forward-thinking B2B software startup dedicated to fostering trust within the maritime ecosystem. Our vision is to revolutionize the way Shipping Companies and Port Agents conduct their operations, leveraging transparency and innovation to optimize the maritime in ... View more
