Head of Product Marketing

ABOUT HARBOR LAB

Founded in 2020 in Greece Harbor Lab is a fast-growing B2B maritime tech company on a mission to simplify and optimize port cost management. Our end-to-endAI-powered SaaS platformtransforms how Shipowners and Shipmanagers handle Disbursement Accounts (DAs) bringing automation real-time data control and transparency to one of the most complex and costly parts of global shipping.

But we dont stop there. Harbor Lab also powers a thrivingMarketplace connecting Principals with a global network of vetted Port Agents and Vendors.

At Harbor Labpeople come first. Our culture is anchored in ambition trustworthiness genuine care and agilityvalues we bring to every interaction with our customers and our team. Were proud to be consistently recognized as aBest Workplace() and recently certified as aGreat Place to Work (2024).

If youre looking to make a global impact grow alongside passionate peers and shape the future of maritime innovationwed love to meet you.

ABOUT THE ROLE

Harbor Lab is at the stage where product strength is clear demand is global and our next phase depends on turning scattered insight into a repeatable segment-led go-to-market motion. We now need a Head of Product Marketing who can turn the markets messy reality into clarity narrative and commercial discipline.

This isnt a classic PMM role. Youll be the person who defines where we play why we win and how we scale across three different ICPs with very different behaviours. Youll set the spine that GTM and Product will follow from segmentation and messaging to pricing to how we run launches and learn from the field.

Success looks like a business that sells with confidence a product roadmap anchored to real market priorities and a GTM system that works the same way in Athens Hamburg and Singapore.

WHAT YOU WILL BE DOING

Segmenting and defining our market

Youll take the lead on codifying Owners Traders and Technical Managers how they buy why they buy and what value means to each. Youll build clear ICPs shape the segment strategy and define which battles we pick and when.

Narrative and positioning

Youll create the Harbor Lab story not as marketing decoration but as the commercial logic the whole organisation uses. Youll build value propositions per ICP craft our why now and why us and tell the category story with credibility in a conservative industry.

Sales enablement that moves numbers

Youll produce material sellers actually use because its built with them not for them. Battlecards segment decks ROI framing objection handling talk tracks and evidence that lands with Owners Traders and Technical Managers. Youll measure what gets adopted and what shifts behaviour.

Competitive clarity

Youll map our competitors and maintain a clear point of view on how we win against each in every segment. Youll translate product strengths into commercial levers and create confidence in our value not lists of features.

Pricing and packaging as a strategic lever

Youll lead the thinking on packaging and pricing by segment region and complexity. Youll work with Finance and Product to shape value-based pricing and run experiments to find what accelerates deals and supports global expansion.

Launch orchestration

Youll run launches as company-wide readiness moments not feature announcements. Messaging enablement customer stories website internal training competitive positioning and feedback loops. Youll make sure every launch lands the same way across regions.

Discovery for emerging segments

Technical Managers require a different approach. Youll run structured discovery validate needs and turn insight into messaging demos evidence and roadmap guidance.

Insights and feedback loops

Youll own win/loss churn analysis and CS intelligence. Youll turn this into clear guidance on what GTM should change and what Product should build backed by data.

We would love to hear from you if you have:

• 710 years in PMM or GTM strategy roles in B2B SaaS ideally where you built or rebuilt PMM from scratch.
• Commercially minded operator who has built PMM in global B2B SaaS (narrative GTM structure scale).
• Experience shaping segment-level GTM plans and owning launches that moved the numbers.
• Strong collaborator and facilitator; excellent writing/storytelling; comfortable with data (SQL/BI a plus) and financial framing (ROI/TCO).

Bonus points if you have:

• Maritime/logistics/fintech background; pricing & packaging experiments
• Building product marketing from scratch
• Experience localizing across EMEA/APAC

WHAT WE OFFER

• Attractive compensation package based on experience and skillset
• 30 days of paid annual leave
• Comprehensive private health insurance coverage for your entire family
• Hybrid way of work
• Yoga classes Life Coach Running Coach and Kick-Boxing Sessions
• Cool start-up environment (with swag and much more)

*Harbor Lab is certified as Great Place to Work in Greece and is an equal opportunity employer and prohibits discrimination on the basis of race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.

**Harbor Lab collects and processes personal data in accordance with the EU General Data Protection Regulation (GDPR). We are bound to use the information provided within your job application for recruitment purposes only and not to share these with any third parties. We will keep your resume in our database for any future case you want to be deleted from our database you can contact us at

***If you are applying to this job post then we assume that you have the legal right to work in the EU.

#LI-Hybrid

Required Experience:

Director