Head of Paid Acquisiton

Here at Lower we believe homeownership is the key to building wealth and were making it easier and more accessible than ever. As a mission-driven fintech we simplify the home-buying process through cutting-edge technology and a seamless customer experience.

With tens of billions in funded home loans and top ratings on Trustpilot (4.8) Google (4.9) and Zillow (4.9) were a leader in the industry. But what truly sets us apart Our people. Join us and be part of something bigger.

Job Description:

Were looking for a performance marketing leader to build and scale the paid acquisition engine across Lower and Movoto.

This is a pivotal role that sits at the intersection of marketing sales and dataowning the programs that drive qualified leads and power business growth.

Youll oversee a multi-channel mix that includes Paid Search Lead Buying (digital live transfers) and Affiliate Marketing while testing and launching new channels over time. Youll manage a small but ambitious team and establish the systems measurement frameworks and vendor partnerships needed to scale efficiently.

This is a builder role. Youll roll up your sleeves establish structure where it doesnt exist and help define what best-in-class acquisition looks like at a high-growth fintech.

Location: Austin TX Columbus OH or Remote

What Youll Do

• Own paid acquisition strategy and execution across Lower and Movoto driving high-quality lead generation through established and new paid channels.

• Oversee day-to-day channel management: spend pacing KPI tracking vendor performance creative testing and optimization.

• Budget allocation: make data-driven decisions to maximize ROI and pipeline impact balancing efficiency with growth.

• Lead and grow the team: manage channel leads hire and develop talent as we scale.

• Project prioritization: help the team identify the highest-leverage opportunities and focus on the work that will drive the greatest business impactbalancing short-term results with long-term capability building.

• Reporting and analytics: define and track key performance metrics; deliver actionable insights to senior leadership through weekly and monthly reporting cadences.

• Affiliate program growth: expand our footprint with aggregators and direct partnerships improving lead quality and cost structure.

• Channel expansion: build a roadmap for testing new channels (social direct mail display partnerships) prioritizing based on scale potential and unit economics.

• Cross-functional collaboration: work closely with Sales Product and Data to align marketing capacity with sales capacity and close the feedback loop on lead quality.

• Vendor management: own relationships with lead providers and marketing technology vendors; evaluate new technologies to improve performance automation and insights.

Who You Are

• 10 years of experience in performance marketing or paid acquisition ideally within mortgage fintech proptech or other high-intent lead-gen industries.

• Strong expertise in Paid Search (Google Microsoft Ads) and lead buying ecosystems (aggregators live transfers affiliate networks).

• Proven track record of driving measurable growth and improving unit economics through disciplined experimentation and optimization.

• Analytical and data-driven: fluent in performance metrics attribution and funnel optimization.

• Hands-on operator with the strategic acumen to scale a team and systems as the business grows.

• Collaborative leader who thrives in cross-functional environmentscomfortable working with Sales Data and Product to align on shared KPIs.

• Strong communicator who can distill complex performance narratives into actionable insights for executive stakeholders.

• Experience managing agencies internal teams and vendors.

• High integrity and ownership mindset; thrives in a fast-paced entrepreneurial environment.

Why Join Us

• Impact: Youll shape how we acquire customers across Lower and Movoto driving a direct impact on revenue and company growth.

• Autonomy: This is a rare opportunity to build the paid acquisition function from the ground up backed by leadership that understands performance marketings strategic value.

• Growth: As we scale rapidly youll have significant headroom to expand scope budget and team.

• Mission: Help more people achieve homeownershipone of the most important milestones in life.

Lower provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.

This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.