Portfolio and Customer Activation Expert
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Job Location:
Monthly Salary:
Posted on:
6 hours ago
Vacancies:
1 Vacancy
Job Summary
Job Description:
Job Purpose/Overview:
The role defines the activation strategy in conjunction with the LM and executes our activity plan within our customers to bring our brands and events to life for shoppers in a way which contributes towards delivery of the retailers own strategies.
Key responsibilities:
Actively supports Brand Growth:
Supports shaping of brand strategy by acting as a strong co-pilot for the Brand Manager
Develops Activation Plans with the Brand Manager and deploys with excellence for the assigned brand. Focuses on the POS first and support shaping and executing holistic concepts to deliver the annual activation plan (POS Promotions Sampling Tasting digital PR)
Growth Initiatives Delivery:
Deploys global Toolkits and EBAs and drives local relevant holistic omni-channel execution with excellence
Leads and develops local brand equity activation ideas with strong sell-in as well as sell-out mechanics for the market in close collaboration with the respective brand manager
Executes all activities with excellence and ensures best-in-class NPD instore-launches
Drives the overall local instore presence (shelf displays POP permanent 2nd location) for the assigned brand in line with global brand guidelines
Work close with KAMs and propose customer centric brand-activations for partner-customers
Compelling sell-in and impactful POS materials:
Develops strong selling trade-/ customer-stories
Develops all materials needed (sales folders customer leaflet trade ads etc) in-time and supports smooth introduction for all growth initiatives (NPDs EBAs POS promotions etc)
Drives high quality display (format design assortment) as well as POS materials to attract shoppers with our brands and maximize sell-out
Steers the development and production process and alignment with BGT and x-functional counter parts
Insights and Learnings:
Builds on existing Shopper- Customer- Channel- and Category-Insights to maximize impact of activation and sales-materials
Brings expertise in the team on relevant local Shopper & Customer Insights in close cooperation with CMI CatMan and CBDs
Is accountable for post implementation analysis (PIA) of EBAs and POS-Activities to continuously improve.
Connect & Collaborate:
Be an active co-lead with the Brand Manager of the cross functional Brand Growth Team (BGT) in the area of activation
Drive passion and engagement for the assigned brand internally and be the contact for the Field communication
Drive sharing with other markets segments and global teams and seek for other market proven activations promotions and mechanics to reapply with local excellence
Identify best practices codify POS learnings to strengthen the local plans
Identify best practices codify POS learnings to strengthen the local plans
Key Mars Leadership Competencies:
Customer Focus
Interpersonal Savvy
Plans and aligns
Drives results
Key Functional Competencies & Technical Skills:
Category and Market Knowledge: Advanced
Convert insights into action: Advanced
Execute and evaluate results: Advanced
Shopper experience design: Advanced
Key Skills
- Project / Program Management
- Project Portfolio Management
- Portfolio Management
- Credit Analysis
- Banking
- Pricing
- Analysis Skills
- Project Management
- Financial Analysis
- Budgeting
- Property Management
- Contracts
About Company
Mars proudly makes the treats, nutritious meals, and many of your favorite products. Learn why we’re ready to become a part of your family.
