Marketing Manager

This role is based from our 240 Blackfriars London office

Lead the marketing strategy and execution for Data Center World events the longest-running and leading conference for data center facilities and IT professionals. As Marketing Manager youll develop and execute strategic omni-channel campaigns that drive attendance and engagement for this premier industry event series while supporting team initiatives and contributing to overall marketing objectives.

Join us at the forefront of one of todays most explosive growth industries! The data center sector is experiencing unprecedented expansion driven by cloud computing AI advancement edge computing and digital transformation across every industry. With global data center market growth projected to continue at double-digit rates theres never been a more exciting time to build your career in this dynamic field.

PRINCIPAL DUTIES AND RESPONSIBILITIES

• Support the development and implementation of strategic marketing plans for Data Center World events
• Contribute to team leadership initiatives and mentor junior marketing professionals as needed 
• Execute database growth strategies and audience development programs
• Analyse marketing performance metrics and provide optimisation recommendations
• Support up-selling and cross-promotion of relevant products and services to target market audiences
•  Assist in expanding audience marketing opportunities by managing programs with media partners industry leaders bloggers associations speakers and exhibitors
•  Execute marketing automation strategies including personas segmentation landing pages lead scoring customer journeys and nurture campaigns
• Monitor and report on marketing plans response rates audience demographics and industry best practices to ensure marketing efforts are effective and efficient
• Collaborate cross-functionally to support strategy positioning and key messaging for event and brand
•  Work closely with Prospect and Client Marketing teams to support revenue opportunities from audiences and vendors
• Execute community building and social media strategies that drive engagement interaction brand affinity and improve the audience experience
•  Support content marketing strategy including websites blogs gated reports video email and images ensuring communications accurately reflect positioning and key messaging
• Coordinate with central marketing and operations teams to support brand event and campaign initiatives
•  Support initiatives to enhance the attendee experience at physical events including attendee orientation programs event app functionality and overall experience design
• Stay current with trends and developments in the data center community experiential marketing and strategic marketing communications

Qualifications :

The ideal candidate will have at least 5-7 years of experience in B2B outbound marketing campaigns with strong project management skills and demonstrated ability to work effectively within team environments.

• Strong collaborative skills with experience working effectively within marketing teams
• Proven experience in B2B marketing preferably in events or technology sectors
• Ability to analyse marketing performance metrics and provide strategic recommendations
• Able to work independently in a fast-paced environment while balancing strategic tactical and analytical responsibilities
• Excellent project management and organisational abilities
•  Strategic thinking with data-driven decision-making capabilities
• Understanding of the data center industry and its challenges preferred
• Experience with digital marketing content marketing and social media campaigns
• Track record of success in achieving goals through traditional online and social media marketing strategies
• Strong verbal/written communication and project management skills
•  Self-motivated with the ability to collaborate effectively across multiple teams and stakeholders
• Experience and comfort with data capture and analysis database marketing and research
• Ability to balance tactical execution requirements with strategic thinking
• Experience working with email service providers (preferably Eloqua)
• Proficient in Microsoft Office Suite (PowerPoint Word Excel Outlook)
• Bachelors degree required
•  Willingness to travel within the UK and internationally as required
• Right to work in the UK

Additional Information :

We believe that great things happen when people connect face-to-face. Thats why we work in-person with each other or with customers and partners three days a week or more. When youre not spending time together in one of our offices or other workplaces like at an Informa event you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding supportive and enjoyable for everyone. Heres some of what you can expect when you join us. But dont just take our word for it see what our colleagues have to say at

Our benefits include:

• Great community: a welcoming culture with in-person and online social events our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When its time for the next step we encourage and support internal job moves
• Time out: 25 days annual leave rising to 27 days after two years plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• A flexible range of personal benefits to choose from plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance mental health first aiders a healthy living subsidy access to health apps and more
• Recognition for great work with global awards and kudos programmes
• As an international company the chance to collaborate with teams around the world

Were not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up join in and help make things happen. If it sounds like a match and you have most although not all of the skills and experience listed we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and or in the advertised position please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa youll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses including all of those protected by law. Ask us or see our website for full information.

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Remote Work :

No

Employment Type :

Full-time