Social Media Lead

• Lead day-to-day management posting and scheduling across all HELLO! social channels ensuring platform-specific tone and optimisation.
• Oversee and develop a small high-performing social team providing daily direction and creative input.
• Drive growth engagement and revenue KPIs across Instagram Facebook X YouTube and Snapchat.
• Create and execute platform-specific content strategies to boost reach followers and community interaction.
• Ensure social content aligns with editorial priorities commercial goals and brand values.
• Monitor real-time trends and breaking news ensuring fast and reactive social coverage in collaboration with the newsroom.
• Use social analytics and scheduling tools particularly Dash Hudson and Echobox to optimise performance and reporting.
• Work closely with editorial video and commercial teams to maximise traffic and monetisation opportunities.
• Maintain and track revenue performance for Snapchat Facebook and YouTube ensuring monthly targets are met or exceeded.
• Continuously analyse social data to inform best practices testing and innovation.

• Proven experience leading social strategy and execution for a major media brand or publisher.
• Demonstrable success meeting or exceeding social revenue and engagement targets.
• Expert understanding of Snapchat YouTube and Facebook monetisation models.
• Proficient in Dash Hudson and Echobox with strong analytics and reporting skills.
• Highly creative with a strong sense of storytelling and audience insight.
• Exceptional organisational skills and the ability to juggle multiple responsibilities and deadlines.
• Confident decision-maker under pressure with a reactive newsroom mindset.
• Collaborative proactive and passionate about digital growth and innovation.

• Platform-specific audience growth and engagement metrics.
• Revenue performance across monetised platforms (Snapchat Facebook YouTube).
• Traffic referral to HELLO! site.
• Community growth and interaction across all social brands.
• Response time and performance during major breaking news events.

Benefits

• 25 days annual leave per year (for full time employees)
• 1 birthday day per year
• Private Medical Scheme
• Employee Assistance Programme
• Life Assurance currently 6 x salary
• Generous Employer Pension contributions
• Group Income Protection Scheme
• Plus all of the perks of working for a fun media company!

MISSION STATEMENT

To influence and inspire with relevant exclusive and entertaining content in a positive celebratory and kind environment via stringent editorial integrity.

History of Hello

HELLO! is a market-leading lifestyle and celebrity publication known for its positive and celebratory reporting and unrivalled showbiz exclusives which have been entertaining audiences since 1988.

Over the years its digital brand has transformed from a small legacy publishing site into an influential global website.

HELLO! is part of the HOLA group who launched HOLA! magazine in Barcelona in 1944. The husband and wife team of Antonio Sánchez Gómez and Mercedes Junco Calderón launched the publication with the aim of adding some sparkle to their readers lives. Always positiveHOLA! and HELLO! continue to remain true to the guiding principles of a new type of journalism - always positive highly visual and celebratory allowing readers a moment of escape into the worlds of the rich and famous to inspire brighten and entertain.

With offices in London New York and Toronto HELLO! Magazine is now a 24-hour global website with unique user experiences in our three main audience territories of the UK US and Canada.

Our readership is more global than that however with audiences also visiting the site from Australia India Europe and all other parts of the world.