Programmatic Media Specialist
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Job Location:
Monthly Salary:
Posted on:
3 days ago
Vacancies:
1 Vacancy
Job Summary
Uxbridge Office Based
About the role:
The Programmatic Media Specialist will be responsible for the planning activation optimisation and performance of BYD UKs programmatic display video and connected TV activity.
Working closely with the wider Paid Media Brand PR and Creative teams this role will ensure programmatic media plays a central role across both upper-funnel brand campaigns and lower-funnel performance activity.
Key Responsibilities:
Programmatic Planning & Activation.
Plan launch and manage programmatic campaigns across Display Online Video YouTube and CTV.
Activate campaigns using DSPs such as The Trade Desk Amazon Quantcast or equivalent platforms.
Translate brand and performance objectives into clear programmatic strategies.
Support integrated planning alongside Paid Search Paid Social OOH and ATL activity.
Optimisation & Performance.
Monitor and optimise campaigns to improve reach frequency CPM CPV CTR and on-site performance.
Analyse performance data to identify insights and optimisation opportunities.
Own pacing budget control and delivery across campaigns.
Audience Data & Measurement.
Build and activate first-party third-party contextual and geo-based audiences.
Support testing frameworks across formats audiences and creative.
Work with analytics partners to ensure accurate tracking and measurement.
Creative & Collaboration.
Collaborate with Brand PR and Commercial teams on launches and always-on activity.
Coordinate with media owners and partners where required.
Ideal Candidate profile:
Essential:
35 years experience managing programmatic media campaigns.
Hands-on experience with DSPs such as The Trade Desk Amazon DV360 or Quantcast.
Strong understanding of full-funnel programmatic media.
Strong analytical skills with advanced Excel / Google Sheets proficiency.
Understanding of tagging and google analytics.
Desirable:
Experience in automotive or high-consideration categories.
Exposure to CTV and premium video environments.
Experience supporting large-scale brand or ATL campaigns.
Benefits:
Performance and experience-based competitive remuneration
Scottish Widow workplace pension
25 days paid holidays public holidays
Department & company wide teambuilding events.
An exciting opportunity to be part of European transition to Zero Emissions transportation and de-carbonization of the economy.
Key Skills
- Quality Assurance
- Client Relation
- Target Audience
- Media Planning
- Trend Analysis
- Market Research
- Email Campaigns
- Social Channels
- Campaign Management
- Client Service
- Current Events
- News Stories
- Powerpoint
- Data Analysis
- Analytics
About Company
As the first overseas subsidiary of BYD group, our main focus is to provide European customers with new energy vehicles, rechargeable batteries, solar panels, energy storage systems and other new energy products, as well as related after-sales services.
