Founding Growth & Marketing Lead (Equity Based)

Were building the future of retail with a cutting-edge on-demand marketplace app that connects retailers with local customers in real time. Our platform enables users to shop from nearby retailers and receive items at their doorstep instantly.

Were at the start of our journey and looking for a Growth & Marketing Lead to take the reins on user acquisition and brand awareness. If youre passionate about growth loops multi-channel campaigns and building a household name from scratch this is your chance to join as a founding team member with meaningful equity upside.

Youll be responsible for developing and executing a comprehensive growth strategy across digital local and community-driven channels. Youll own the full user funnelfrom awareness and acquisition to engagement and retention.

Tasks

Growth & User Acquisition

• Plan launch and optimize paid campaigns across Meta Google TikTok and other platforms.
• Build and scale acquisition funnels with a focus on CAC LTV ROAS and retention.
• Launch referral and ambassador programs to drive organic growth.
• Run geo-targeted experiments to test and scale city-level acquisition.

Brand & Awareness

• Develop and execute creative campaigns (digital IRL) to get our name out across target neighborhoods and communities.
• Partner with influencers content creators and local media to build brand credibility.
• Create compelling messaging and positioning tailored to local audiences.
• Own social media presence and work with creators/designers to build consistent and engaging content.

Strategy & Optimization

• Analyze growth metrics user behavior and market feedback to inform strategy.
• Work closely with product and design to optimize onboarding UX and engagement flows.
• Test iterate and scale what works kill what doesnt fast.

Requirements

• Experience in user acquisition growth marketing or performance marketing for B2C products preferably in a startup or marketplace setting.
• Experience in PR influencer management or events in the fashion/retail ecosystem
• Proven success running campaigns across Meta Ads Google Ads TikTok or similar platforms.
• Experience with brand building influencer partnerships and community marketing.
• A scrappy creative test-and-learn mindset you can work magic with limited budget and big ambition.

Benefits

• Be a founding team member with direct impact on the companys success.
• Receive meaningful equity in a high-potential venture.
• Help shape a platform that empowers local businesses and changes how people shop.
• Work with a lean ambitious team and build something from zero.

Lets rebuild the STREETs together.