Senior Manager SEO & Owned Channel Execution Marketing
Share
Job Location:
Rochester, NH - USA
Monthly Salary:
Not Disclosed
Posted on:
7 days ago
Vacancies:
1 Vacancy
Job Summary
Job Description:
Mayo Clinic is modernizing how patients and consumers discover evaluate and act on health information across an AI-driven landscape. As Senior Manager SEO & Owned Channel Execution youll lead the strategy and execution that grows organic reach and owned engagement across classic search and the next wave of LLM answer engines.
Responsibilities:
Own the end-to-end SEO (technical on-page and content collaboration) with expanded scope for Answer Engine Optimization.
Evolve owned media channels beyond email into SMS chat/assistants communities newsletters etc.
Lifecycle & messaging orchestration: design and optimize journeys across email and emerging channels.
AI-aware content collaboration: partner with web UX and editorial to create promptable content .
Data & measurement: build dashboards that track classic and AI-era outcomes.
Cross-channel integration: align paid owned and organic to reinforce priority topics.
People leadership: coach a high-performing team spanning SEO email and emerging owned channels.
Success metrics
Growth in non-brand organic visibility and inclusion/citation in AI Overviews and other generative answer experiences.
Lifecycle performance: deliverability opens/clicks session quality and conversion across email.
Channel contribution to enterprise brand demand and monetization objectives with clear attribution and incrementality testing.
During the selection process you may participate in an OnDemand (pre-recorded) interview that you can complete at your convenience. During the OnDemand interview a question will appear on your screen and you will have time to consider each question before responding. You will have the opportunity to re-record your answer to each question - Mayo Clinic will only see the final recording. The complete interview will be reviewed by a Mayo Clinic staff member and you will be notified of next steps. We value your interest in the role and look forward to hearing back from you.
This vacancy is not eligible for sponsorship/ we will not sponsor or transfer visas for this position. Also Mayo Clinic DOES NOT participate in the F-1 STEM OPT extension program.
Qualifications
- Bachelors degree with 710 years leadingtechnical & on-page SEOat scale; hands-on with log analysis rendering sitemaps faceted nav canonicalization hreflang and structured data required. Masters Degree preferred.
- Proven results inowned channel execution(email at least one of SMS chat/assistants communities podcasts/newsletters) with strong experimentation chops.
- Fluency inAI-era search: AEO strategy schema for answer inclusion content design for summarization and measurement of generative answer surfaces.
- Comfort collaborating withweb engineering UX content analytics privacy/compliance and clinical stakeholders.
- Expertise withGA4 GSC BigQuery/Looker or similar BI experimentation platforms and SEO tooling (crawl diagnostics log analyzers keyword/entity research).
- Exceptional communication and leadership; ability to turn enterprise priorities into compliant measurable execution.
Preferred
- Experience withhealth contentgovernance (authorship medical review citations) and E-E-A-T signal design.
- Familiarity withvector search/RAG-style retrieval conceptsand how structured/linked data can improve model selection and citations.
- Exposure toassistant/agent interfaces(voice/chat) feed design or API-driven distribution that enables machine-actionable tasks.
Required Experience:
Senior Manager
Key Skills
- Linkbuilding
- SEO Tools
- Keyword Research
- Google Analytics
- CSS
- Content Management Systems
- Conversion Optimization
- HTML5
- Google Search Console
- SEO
- Wordpress
- Analytics
About Company
Why Mayo Clinic Mayo Clinic is top-ranked in more specialties than any other care provider according to U.S. News & World Report. As we work together to put the needs of the patient first, we are also dedicated to our employees, investing in competitive compensation and comprehensive ... View more
