GoCar Marketing Manager

Job Description

Benefits:

• Competitive salary

• Bonus scheme

• 22 days annual leave

• Medical refund scheme

• Enhanced statutory sick pay

• 1.5% employer matched Pension scheme

• Enhanced Maternity and Paternity benefits

• Access to Hubex benefits and discounts platform

• Life Assurance x2 basic salary

• Employee Assistance Programme

• Opportunities for career advancement and professional development

• Voluntary flu vaccination voucher

• Bike to Work Scheme

Key Responsibilities:

Marketing Strategy & Performance:

• Commercial Target Delivery: Manage the GoCar acquisition journey and actively contribute to delivering new user targets and overall GoCar revenue in line with company objectives.

• Marketing Plan Ownership: Develop own and execute the end-to-end marketing plan for the GoCar brand in Ireland across all channels including PR events paid media social media ambassador programs lifecycle marketing acquisition and retention.

• Brand Voice & Stand-Out: Cultivate and deliver a strong distinctive GoCar brand voice to ensure market differentiation and resonance within the competitive Irish landscape.

• Campaign Management: Manage external agencies responsible for acquisition campaigns providing strong creative direction to maximise results and achieve campaign objectives.

• Promotional Planning: Develop and lead the local promotional plan to maximise revenue creating time-based offers and promotions to drive urgency and usage.

• Market Insight: Conduct regular competitor and customer research to identify threats to market position and opportunities for proposition development

• Data Analysis & Insights:

• Track report and analyse campaign results continuously refining the marketing strategy to drive revenue targets.

• Deliver key insights to the business based on customer behaviour and internal data identifying opportunities and addressing challenges.

• Develop detailed customer profiles using internal and external data to inform targeted marketing plans.

eCommerce & Site Management:

• Content Management System (CMS) Expertise: Act as the subject matter expert for the GoCar Content Management System managing site content configurations and maximising opportunities from these tools.

• Website Content & Configuration: Create and manage new pages and sections to meet brand requirements and specific campaign needs.

• Technical Issue Management: Serve as the central point of contact for all site activity responsible for raising following up on and ensuring the resolution of incidents with the Matrix agency.

• Email Marketing & Database Growth: Manage the emailing promotional calendar in coordination with the CRM Group/central team and actively work to grow and nurture the email subscriber base.

• Website Testing & Compliance: Conduct thorough testing of web developments before go-live and ensure GDPR compliance across the GoCar website and app.

Lifecycle Marketing & Loyalty:

• Manage and execute an optimal lifecycle strategy to drive loyalty and increase trips leveraging push notifications in-app messaging and email marketing.

• Manage communications around the GoCar loyalty program to drive engagement focusing on increasing trips and fostering loyal customers.

• Develop value-add initiatives for customers ensuring the customer remains at the heart of the loyalty program.

• Implement surprise and delight initiatives for loyal customers through rewards offers and exclusive opportunities.

Skills & Experience:

• Demonstrable marketing experience with a strong focus on digital channels.

• Education: Masters or Bachelors Degree in Business Marketing or a related field.

• Language: Fluent in English (working language).

• Analytical Proficiency: Proven ability in using analytical tools and dashboards (e.g. Google Analytics internal dashboards) to define priorities support decision-making and report on performance.

• Technical Acumen: Comfortable with technology and online solutions with hands-on experience managing website content and digital platforms.

• Creative & Execution Skills: Strong creative thinking combined with excellent execution skills across diverse marketing initiatives.

• Project Management: Proven ability to manage multiple projects concurrently effectively prioritising and executing on critical initiatives.

• Commercial Savvy: Strong commercial acumen with an understanding of business drivers and revenue optimisation.

• Communication Skills: Excellent communication skills both written and verbal to effectively convey results plans and progress to peers partners and management.

• Proactive & Self-Motivated: Enthusiastic hard-working self-motivated and capable of proactively driving projects forward.

• Team Player: A collaborative team player who can work effectively with local GoCar and marketing teams as well as global eCommerce functional teams (Digital Marketing Production Merchandising Intelligence International eCommerce).

• Experience in the automotive car rental or car-sharing industry (desirable).

EMG2

Europcar Mobility Group

Europcar Mobility Group is a global mobility player with 75 years of mobility services expertise and a leading position in Europe. We help to change the way you move is what we stand for and brings us together.

We offer to individuals and businesses a wide range of car and van rental services be it for a few hours a few days a week a month or more on-demand or on subscription relying on a fleet of more than 250.000 vehicles equipped with the latest engines including an increasing share of electric vehicles.

Our brands address differentiated needs use cases and expectations: Europcar - a global leader of car rental and light commercial vehicle rental with a premium positioning Goldcar - a frontrunner at providing low-cost car rental services in Europe and Fox-Rent-A-Car one of the main players in the car rental market in the US with a value for money positioning.

Customers satisfaction is at the heart of the Groups ambition and that of our more than 8000 employees everywhere we deliver our mobility solutions thanks to a strong network in over 130 countries.

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