Marketing Analyst 3
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Department:
Job Summary
Overview
The Marketing Analyst is responsible for understanding business/department needs and goals and creating data-driven analysis and insight to support management decisions.
Responsibilities
- Lead analyses where information about business trends and issues are gathered from key internal business stakeholders and best practice guidance is provided
- Collaborate and lead large complex analyses with minimal oversight from team members
- Adhere to enhace and develop new data visualization best practices
- Report on findings and make recommendations; summarize analyses into clear concise and effective presentations
- Compose internal documentation that details processes and findings
- Monitor industry statistics and follow market trends
- Take proactive measures to identify and improve internal efficiencies and grow knowledge of the team; remain current on best practices and market trends
- Provide training and guidance on how to interpret and apply data
- Assist with special projects as assigned
- Contribute to the Teams general knowledge base and ongoing professional development
- Perform data integrity audits; evaluate and propose recommendations on methods and procedures for managing data
- Perform advanced aggregations joins and automation (i.e. stored procedures)
- Collect analyze manipulate and aggregate data for analysis
- Create more advanced functions and applications for team use
- Develop document and track metrics and/or dashboards
- Comply with all corporate and departmental privacy and data security policies and practices including but not limited to Hylands Information Systems Security Policy
Basic Qualifications
- Bachelors Degree
- Experience as a Marketing Analyst
- Strong project management skills
- Proficient in Microsoft Office applications
- Advanced Microsoft Excel data dining skills and BI tools skills
- Advanced queries and aggregates
- Advanced understanding of statistics
- Advanced understanding of chart selection and finer details of readability interpretation and presentation
- Tableau Certification
- Excellent oral and written communications skills that demonstrate a professional demeanor and the ability to interact with others with discretion and tact
- Highly organized and experienced at successfully multi-tasking
- Demonstrated ability to focus on key issues research gather and integrate information from a variety of sources and develop sound recommendations
- Demonstrated ability to develop and use engaging informative and compelling presentation methodologies
- Excellent critical thinking and problem solving skills
- Strong collaborative skills applied successfully within team as well as with other areas
- Strong business and technology acumen
- Demonstrated ability to articulate complex topics both verbally and in writing to diverse audiences
- Ability to understand use and document best practices in new technologies
- up to 5% travel time required
Required Experience:
IC
Key Skills
- Loyalty Marketing
- Marketing
- Google Analytics
- Pardot
- Attribution Modeling
- Pivot tables
- Salesforce Marketing Cloud
- Data Visualization
- Tableau
- Customer Segmentation
- Market Research
- Analytics
About Company
Hyland provides intelligent content solutions that empower our customers to transform the way they work and deliver exceptional experiences to those they serve. Our solutions capture, process and manage high volumes of diverse content in order to improve, accelerate and automate opera ... View more
