Market Intelligence and Marketing Specialist LATAM
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Job Location:
Monthly Salary:
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
We are seeking a dynamic Market Intelligence and Marketing Specialist to join our team in São Paulo Brazil. This role will be crucial in driving our marketing strategies and business growth across the Latin American (LATAM) region. The ideal candidate will combine strong analytical skills with marketing expertise to provide valuable insights and develop effective marketing initiatives.
- Conduct comprehensive market research and analysis to identify trends opportunities and threats in the LATAM region
- Gather and analyze competitive intelligence to inform strategic decision-making
- Develop and maintain dashboards and reports to track key market indicators and marketing performance metrics
- Collaborate with cross-functional teams to translate market insights into actionable marketing strategies
- Support the development and execution of marketing campaigns tailored to LATAM markets
- Monitor and analyze the effectiveness of marketing initiatives providing recommendations for optimization
- Present findings and recommendations to senior management and stakeholders
- Stay up-to-date with the latest market trends consumer behaviors and marketing technologies in the LATAM region
Qualifications :
- Bachelors degree in Marketing Business Administration or a related field; Masters degree is preferred
- Solid and proven experience in market intelligence or marketing roles preferably with a focus on LATAM markets
- Fluency in English Spanish and Portuguese.
- Strong analytical and research skills with the ability to translate data into actionable insights
- Proficiency in data analysis tools such as Excel PowerBI and Tableau
- Experience with market research methodologies and competitive intelligence gathering
- In-depth knowledge of LATAM markets business landscape and consumer behavior
- Excellent communication and presentation skills with the ability to convey complex information clearly
- Experience with CRM systems and marketing automation tools is desirable
- Knowledge of digital marketing strategies and metrics
- Ability to work collaboratively in a fast-paced multicultural environment
- Strong project management skills and attention to detail
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
We are SGS the world's leading testing, inspection and certification company. We are recognized as the global benchmark for sustainability, quality and integrity. Our 99,600 employees operate a network of 2,600 offices and laboratories, working together to enable a better, safer and ... View more
