Media & Social Intern
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Job Title
Media & Social InternJob Description
Title: Social & Media Intern
Responsibilities:
Social Content Planning & Execution
Support the daily operations of Philips PHs social accounts with a primary focus on the WeChat and RED ecosystems.
Contribute to the end-to-end content process including brainstorming planning copywriting and video ideation.
Assist in the implementation of the content calendar to enhance brand visibility drive user engagement and cultivate brand advocates. Social Platform Data Monitoring & Competitive Analysis
Monitor and analyze social content performance metrics (such as Page Views
Engagement Rate Follower Growth and Video Completion Rate).
Compile regular performance reports to inform content strategy and enable data-driven optimization.
Track social trends and hot topics to assist in planning interactive campaigns (e.g. topic challenges) increasing user participation and loyalty.
Conduct research on competitor strategies and industry trends producing analysis reports to help maintain a competitive social media presence.
IMC Campaign Coordination & Execution
Assist in coordinating with external agencies tracking project progress and ensuring the timely delivery of assets.
Manage campaign processes and performance tracking to ensure seamless execution and consistent brand messaging.
You are a part of
You will report to Philips IMC and Social leader collaborate with many other teams including RBU CRM PR Media EC Offline Insights team etc.
To succeed in this role you should have the following skills and experience
Masters or bachelors degree (Marketing Business Administration or related field preferred).
1-2 marketing-related internship experiences in brand/digital/social/media.
Possesses a deep understanding of consumer marketing and sharp social insight.
Maintain a strong awareness of emerging social topics and trends.
Strong English and Chinese communication skills.
Required Experience:
Intern
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About Company
Philips has been revolutionizing lighting for over 125 years. We pioneered the world changing development of electric light and LED, and are now leading the way in intelligent lighting systems. Our deep understanding of how lighting positively affects people, enables us to deliver inn ... View more
