CRM Specialist Expert

About the Role

StaffVirtual is seeking an experienced HubSpot Analyst & CRM Operations Expert to lead our

CRM automation data strategy and sales enablement processes.

This role blends analytics sales/marketing automation and technical expertise ensuring our

global BPO sales engine runs on clean data precise workflows and measurable performance.

Youll manage the HubSpot ecosystem from end-to-end integrating Apollo Sales Navigator and

other enrichment tools; automating outbound campaigns; and delivering dashboards that turn data

into decisions.

Key Responsibilities

CRM Administration & Operations

• Manage and optimize HubSpot CRM workflows sequences and pipelines for Sales and Marketing.
• Build executive-level dashboards showing real-time pipeline health conversion rates and revenue projections.
• Oversee data hygiene and enrichment using Apollo Sales Navigator and Clearbit to maintain CRM integrity.
• Manage HubSpot Service Hub CMS and SEO tools for seamless marketing and support functions.
• Conduct A/B testing on campaigns and workflows to optimize performance.
• Ensure data compliance (GDPR/CAN-SPAM) across all systems and integrations.

Outbound & Intent Marketing

• Prepare and implement cold outreach and intent marketing campaigns measuring
• performance and improving conversion rates.
• Create ideal customer profiles (ICPs) and buyer personas for inbound and outbound
• targeting.
• Write and manage sales copy landing pages case studies and articles that attract and
• nurture leads.
• Write and proofread email sequences and outreach templates to ensure tone clarity and
• conversion.
• Build and maintain databases from scratch using scraping tools and LinkedIn strategies.

Sales Enablement & SDR Support

• Support and coach SDRs on outreach best practices cadence building and HubSpot engagement.
• Develop outreach playbooks and automation flows to streamline prospecting.
• Partner with leadership to plan quarterly outreach strategies and performance reports.

Reporting & Analytics

• Develop custom dashboards and reports tracking KPIs such as lead conversion sales velocity and campaign ROI.
• Translate CRM data into insights that drive sales and marketing strategy.
• Improve CRM data accuracy and reporting reliability by 30% or more.
• Training & Cross-Team Collaboration
• Train new users across Sales Marketing IT and Executive teams on HubSpot dashboards and analytics.
• Drive adoption of CRM best practices and ensure system-wide data consistency.
• Act as StaffVirtuals HubSpot subject-matter expert aligning technical setup with business goals.

Qualifications

• 4 years of experience in CRM management marketing automation or sales operations.
• Advanced HubSpot expertise workflows dashboards reports and integrations.
• Strong background in outreach campaigns email marketing and content creation.
• Experienced with data scraping enrichment and ICP development.
• Proven success building lead lists and outbound strategies that convert into long-term
• clients.
• HubSpot Certifications (Admin Marketing Hub Sales Hub) required.
• Excellent communication analytical and leadership skills.
• Experience in BPO outsourcing or IT services preferred.

Why Join StaffVirtual

• Be the architect behind the CRM and automation systems powering our global BPO sales growth.
• Work directly with executive leadership to shape data strategy and outreach direction.
• Competitive compensation growth potential and a collaborative tech-driven Cebu office culture.
• Hybrid Work Setup