Director of Marketing

Newport News, VA - USA

Monthly Salary: Not Disclosed

Posted on: 4 hours ago

Vacancies: 1 Vacancy

Job Summary

The Casey Auto Group is seeking a strategic and experienced Director of Marketing to lead our comprehensive marketing efforts!

This is a unique opportunity to manage a full-service in-house agency and drive the marketing strategy for seven major automotive franchises a collision center and a full-service credit facility.

If you are a visionary leader who can blend brand strategy with data-driven execution across traditional digital and community platforms we want to hear from you!

Key Responsibilities:

As the Director of Marketing you will be responsible for defining and executing the entire marketing ecosystem for the Casey Auto Group.

Strategic Planning & Insight

Regularly present marketing insights performance analysis and strategic recommendations to executive leadership for a multi-franchise auto group collision center and credit facility.
Develop comprehensive marketing plans for product launches brand campaigns and corporate initiatives focused on increasing sales and market share.
Work collaboratively with national agencies for Chevrolet Subaru Kia Toyota and Honda to ensure efficient and impactful market media buys.

Team & Agency Management

Lead a team of marketing professionals to successfully achieve annual Key Performance Indicators (KPIs) and business objectives.
Manage our full-service in-house agency overseeing daily operations for digital showrooms video production social media online strategies and event management.
Direct reports include Photographers a Videographer a Digital Marketing Specialist and a Marketing Coordinator.
Manage a complex set of over forty vendors monthly to ensure advertising consistency and maximum ROI across all seven brands.
Responsible for the complete internal business unit including budgeting and vendor management.
Manage cross-functional teams to execute successful marketing initiatives enhancing the companys reputation and customer engagement.

Digital & Customer Experience Focus

Spearhead digital marketing efforts including website redesign SEM/SEO strategy and social media management driving significant growth in online traffic and conversions.
Create compelling campaigns for both video and online as well as social media for seven automotive franchises and the auto group campaign.
Focus teams on continually increasing review scores across both service and sales departments to enhance the customer experience from awareness to purchase.
Drive continuous improvement of the overall customer experience across all touchpoints.

Compliance and Administration

Must be able to learn the legalities of automotive advertising in the state of Virginia and follow all FTC rules for both truth-in-lending and retail promises to consumers.
Previous experience with co-op reimbursement is a significant plus.
Ability to juggle multiple projects and strong time management skills are paramount.

Community & Brand Building

Manage and maximize the exposure of the Casey charitable giving initiatives through the established Casey in Our Community platform and brand.

Qualifications:

Proven experience as a Marketing Director preferably within the multi-franchise automotive industry or a high-volume retail environment.
Track record of managing and leading a robust marketing team and/or in-house agency.
Expertise in digital marketing including performance marketing content strategy and website optimization.
Exceptional presentation skills with the ability to translate complex data into actionable business recommendations.
Deep understanding of the automotive Tier 3 advertising structure.

Why Join Our Team

At Casey Auto Group we take care of our team members with competitive pay a comprehensive benefits package and the resources you need to succeed:

Comprehensive Benefits

Medical Dental and Vision Insurance
FSA/HSA/LPFSA
Prescription drug coverage
HealthJoy App - company-paid healthcare navigation tool
Employee Assistance Program
401(k) with company contribution upon eligibility
Short- and Long-Term Disability
Legal Resources coverage & ID Protection

Work-Life Balance

Vacation & Holiday pay

Employee Perks

Employee referral bonus programs
Employee parts & service discounts
Discounted gym memberships to OneLife & YMCA

Ready to drive the marketing strategy for one of Hampton Roads most respected auto groups

Apply today!

We are an equal opportunity employer and prohibit discrimination/harassment without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.

Required Experience:

Director

The Casey Auto Group is seeking a strategic and experienced Director of Marketing to lead our comprehensive marketing efforts!This is a unique opportunity to manage a full-service in-house agency and drive the marketing strategy for seven major automotive franchises a collision center and a full-ser...