Paid Media Specialist
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Job Location:
Manila - Philippines
Monthly Salary:
Not Disclosed
Posted on:
8 hours ago
Vacancies:
1 Vacancy
Job Summary
Paid Media Specialist
Location: Remote
Compensation: 1400 to 2200 USD per month (Philippines)
Industry: Financial Services
Schedule: Full Time 8:00 a.m. to 5:00 p.m. Central Time
About the Company
The company is a client-centered financial advisory firm specializing in estate planning retirement strategies and wealth management. They are expanding their marketing ecosystem and investing in strong digital infrastructure. Their values include integrity gratitude teamwork and a commitment to growth. They aim to hire analytical performance-driven experts who can enhance lead generation and improve paid media outcomes.
Role Overview
The Paid Media Specialist will manage and optimize all digital advertising campaigns across Meta Google YouTube and other relevant platforms. The role focuses on generating predictable high-quality leads for webinars seminars online funnels and ongoing campaigns. You will partner closely with the Marketing Director and the Marketing and Content Strategist to refine targeting improve performance and scale successful initiatives.
This role is ideal for someone who thrives in a data-driven environment understands financial services advertising constraints and can quickly identify opportunities for optimization.
Key Responsibilities
Campaign Management and Optimization
- Build launch and optimize campaigns across Meta Google and YouTube.
- Manage daily budgets pacing bids and account health.
- Conduct A B tests on creatives copy audiences and landing pages.
- Track performance metrics including CPC CTR CPA ROAS and conversion rates.
Audience and Funnel Strategy
- Build and manage custom audiences remarketing segments lookalikes and exclusion lists.
- Align audience targeting with personas funnels and campaign objectives.
- Partner with internal teams on webinars events nurture sequences and multi-step acquisition paths.
Analytics and Reporting
- Provide weekly and monthly reports with actionable recommendations.
- Monitor lead quality and conversion tracking.
- Work with HubSpot to maintain attribution accuracy.
Compliance Brand and Quality Assurance
- Ensure ads meet industry advertising guidelines.
- Maintain alignment with brand standards across all assets.
- Reduce disapproved ads and maintain high account standing.
Hard Skills Required
- 5 or more years managing paid campaigns across Meta Google and YouTube.
- Strong understanding of funnel strategy retargeting and conversion optimization.
- Proficiency with GA4 Meta Ads Manager Google Ads and platform analytics.
- Experience in financial services or other regulated industries.
- Strong analytical skills with the ability to interpret data and recommend action.
Tools Used
- Meta Ads Manager
- Google Ads and YouTube Ads
- GA4
- HubSpot
- Analytics dashboards
- Landing page builders and funnel tools
Soft Skills Required
- Analytical thinking.
- Attention to detail.
- Strong communication.
- Ability to work under pressure and meet deadlines.
- Adaptability and continuous learning mindset.
About the Candidate
The ideal candidate is results-oriented analytical and highly skilled in managing paid media within regulated industries. They bring a blend of technical expertise strategic thinking and strong execution discipline.
Why This Role Matters
This position directly fuels growth by generating leads and driving conversions through paid traffic. Campaign performance directly impacts attendance client acquisition and long-term revenue.
Key Skills
- Quality Assurance
- Client Relation
- Target Audience
- Media Planning
- Trend Analysis
- Market Research
- Email Campaigns
- Social Channels
- Campaign Management
- Client Service
- Current Events
- News Stories
- Powerpoint
- Data Analysis
- Analytics
