Specialist Campaign Analytics
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Job Location:
New York City, NY - USA
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Job Title: Specialist Campaign Analytics
Job Location: NYC
Job Type: Contract
Job Description:
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Analyze campaign performance data and synthesize insights into clear compelling stories for internal stakeholders
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Develop and maintain campaign performance dashboards and reporting templates using tools like Tableau Looker or Google Data Studio
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Translate complex data sets into actionable insights and visual presentations for marketing media and executive teams
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Collaborate with media planning and activation teams to design and evaluate AB tests brand lift studies and other measurement frameworks
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Identify performance trends and anomalies and proactively recommend optimizations to improve campaign effectiveness
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Help maintain data cleanliness by QAing raw campaign data correcting data errors and upholding campaign naming conventions
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Handle adhoc requests to contextualize campaign data and support decision making
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Attend weekly meetings to understand campaign launches and market trends that may impact results
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Manage multiple campaigns simultaneously prioritizing tasks and adapting to shifting timelines in a fastpaced environment
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Stay current on industry trends emerging technologies and best practices in digital media analytics
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Execute special projects and provide coverage for team members as needed
Qualifications
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2-3 years of direct experience at a brand agency or related vendor in digital media field or role
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Experience within the digital media industry in marketing advertising or advertising technology analytics with Entertainment Streaming space a huge plus
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Direct digital media buying and activating also a plus
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Strong understanding of digital paid media attribution metrics eg CPM CPA and performance benchmarks
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Experience with ad servers eg CM360 Innovid and paid ad tracking platforms eg Google Ads Facebook Business Manager
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Proficiency in web analytics tools eg Adobe Analytics Google Analytics
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Advanced data analysis skills using Excel Tableau Data Studio experience building dashboards and visualizations from multiple data sources
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Familiarity with SQL and understanding of Python andor R is a plus
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Strong storytelling and presentation skills using Google Slides PowerPoint or Keynote
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Detail oriented with strong documentation and QA skills to ensure data accuracy and consistency
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Proactive self motivated and able to manage multiple projects independently
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Strong verbal and written communication skills ability to explain technical concepts to nontechnical audiences
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Comfort with agile workflows and ability to pivot quickly when priorities shift
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Building reports and dashboards
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Supporting campaign analysis and optimization
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Proactive Communication needed with the planning team and other stakeholders
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Technical Skills Tableau Looker Studio and other data analysis platforms
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Familiarity with site analytics and media platform metrics
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Technical proficiency in using data analysis tools and understanding audience management processes
Nice to Haves
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Familiarity with third party tools like Nielsen and Comscore is also beneficial
Key Skills
- Adobe Analytics
- Data Analytics
- SQL
- Attribution Modeling
- Power BI
- R
- Regression Analysis
- Data Visualization
- Tableau
- Data Mining
- SAS
- Analytics
