The Senior Director Analytics is a trusted internal strategic analytic partner managing a brand or portfolio team to deliver client delight and growth. This is a leadership role within our Marketing Analytics group. The Senior Director Analytics works with clients subject matter experts (SMEs) in other departments and our Marketing Intelligence colleagues to deliver insights that inform strategy development and drive the optimization of our Omnichannel programs. Responsibilities include managing direct reports proposing ideas managing senior client relationships delivering presentations and contributing to the development of our Analytics practice.
The Senior Director Analytics must be a strong leader skilled in leveraging data-driven solutions to inform and drive Omnichannel program performance. The ideal candidate provides insights from campaigns claims and internal client data that can inform strategies and deliver quantified impact. The role involves leading a portfolio of client engagements providing guidance to managers and analysts within the team and ensuring effective measurement planning and performance analysis. The role also involves advocating for the implementation of optimization recommendations serving as a consultative partner to clients and SME colleagues and identifying growth opportunities to help clients address challenges. The candidate will be responsible for growing existing client relationships and supporting new business development opportunities.
Success in this role is measured through client satisfaction internal team/stakeholder satisfaction and team billability.
Qualifications :
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Our employees are tasked with delivering excellent business results through the efforts of their teams. These results are achieved by:
Serve as lead partner and contact for Analytics on portfolio/brand engagement for team and clients
Design and lead presentations and communicate business value derived from each engagement to senior clients.
Provide oversight for data analysis and interpretation of results in business context presenting findings and implications to key stakeholders at all levels
Understand the clients business context and goals and how marketing activities are evaluated to support these goals. Collaborate with the client team and internal SMEs (Account Management Planning CX CS UX) to improve campaign performance and user experience.
Manage scoping and budgeting process for assigned portfolio and brands and maintain relationship with AM/PM to ensure up-to-date analytics scopes. Accountable for portfolio revenue & profit and secure scopes by developing analytics proposals including definition of deliverables timing costs.
Secure growth by providing thought leadership and direction. Participate in advocating for data-driven solutions through Accounts Management and Omnichannel teams.
Ensure deliverables are on time accurate and compelling to client/business objectives and manage internal teams and clients expectations regarding timelines
Manage projects responsibly assigning analytics talents to appropriate tasks
Develop new methodologies and frameworks building on existing EVERSANA INTOUCH intellectual capital and partner with key external vendors and partners
Enhance data strategy and maintain expertise in omnichannel marketing analytical tools techniques and similar requirements.
Coach and mentor talent creating an environment for talent to grow stay engaged and perform their best
Demonstrate a commitment to diversity equity and inclusion through continuous development modeling inclusive behaviors and proactively managing bias.
All other duties as assigned
MINIMUM KNOWLEDGE SKILLS AND ABILITIES:
The requirements listed below are representative of the experience education knowledge skill and/or abilities required.
12 years of experience in an Analytics role
3 years in a Pharmaceutical Marketing Analytics role preferred. Agency experience a plus.
Compelling presentation writing and storytelling abilities
Advanced knowledge of omnichannel or multichannel marketing analytics with a focus on digital (e.g. Web Email Paid media Social media Organic search Mobile apps)
Ability to manage 2 or more direct reports
Command of data analysis to justify insights or recommendations impacting a clients brand and business goals
Proficiency with MS Office Suite
Strong analytical and problem-solving skills
Desire and ability to mentor and train employees and work collaboratively with team members
Strategic thinkingtolead teams and mentor staff to achieve success across multiple accounts
Interest in self-education and staying updated on marketing analytics trends and tools
Self-directed and motivated with strengths in planning organizing and project management to meet deadlines prioritization and multitasking skills
Master of written and oral communication skills
Able to set priorities for the team and manage timelines
Additional Information :
OUR CULTURAL BELIEFS
Patient Minded I act with the patients best interest in mind.
Client Delight I own every client experience and its impact on results.
Take Action I am empowered and hold myself accountable.
Embrace Diversity I create an environment of awareness and respect.
Grow Talent I own my development and invest in the development of others.
Win Together I passionately connect with anyone anywhere anytime to achieve results.
Communication Matters I speak up to create transparent thoughtful and timely dialogue.
Always Innovate I am bold and creative in everything I do
Our team is aware of recent fraudulent job offers in the market misrepresenting EVERSANA. Recruitment fraud is a sophisticated scam commonly perpetrated through online services using fake websites unsolicited e-mails or even text messages claiming to be a legitimate company. Some of these scams request personal information and even payment for training or job application fees. Please know EVERSANA would never require personal information nor payment of any kind during the employment process. We respect the personal rights of all candidates looking to explore careers at EVERSANA.
EVERSANA is committed to providing competitive salaries and benefits for all employees. If this job posting includes a base salary range it represents the low and high end of the salary range for this position and is not applicable to locations outside of the U.S. Compensation will be determined based on relevant experience other job-related qualifications/skills and geographic location (to account for comparative cost of living). More information about EVERSANAs benefits package can be found at reserves the right to modify this base salary range and benefits at any time.
From EVERSANAs inception Diversity Equity & Inclusion have always been key to our success. We are an Equal Opportunity Employer and our employees are people with different strengths experiences and backgrounds who share a passion for improving the lives of patients and leading innovation within the healthcare industry. Diversity not only includes race and gender identity but also age disability status veteran status sexual orientation religion and many other parts of ones identity. All of our employees points of view are key to our success and inclusion is everyones responsibility.
Consistent with the Americans with Disabilities Act (ADA) and applicable state and local laws it is the policy of EVERSANA to provide reasonable accommodation when requested by a qualified applicant or candidate with a disability unless such accommodation would cause an undue hardship for EVERSANA. The policy regarding requests for reasonable accommodations applies to all aspects of the hiring process. If reasonable accommodation is needed to participate in the interview and hiring process please contact us at .
Follow us on LinkedIn Twitter
Remote Work :
Yes
Employment Type :
Full-time
At EVERSANA, we are proud to be certified as a Great Place to Work across the globe. We’re fueled by our vision to create a healthier world. How? Our global team of more than 7,000 employees is committed to creating and delivering next-generation commercialization services to the life ... View more