Demand & Lead Generation Manager

Our Mission:

MDpanelis one of the largest providers of expert medical opinions in the United States. We are committed to being the most coveted partner for physicians carriers attorneys and patients by connecting those in need of medical opinions with the most qualified and highly regarded medical professionals in the our member healthcare professional partners to maximize their time and produce unparalleled revenue return our carrier and attorney clients receivetimely complete thorough and easy-to-understand opinionstosupport the medical legal revolutionizing the medical opinion space by creating the first true marketplace to connect those in need of medical opinions to those capable of providing them. Unlike traditional services-based models we are devoted to our healthcare professionals and are relentless about removing the burden of administration securing exam volume preparingforand supporting physical examinations backend processing report submissions and billing. And at the heart ofMDpanelis our teamcommitted to delivering an unparalleled experience for all stakeholders. We think big start small and move fast. Our culture is built on supporting each other with accountability transparency and passion for our mission.

Position Summary:

The Demand & Lead Generation Manageris responsible fordeveloping executing andoptimizingMDpanelsmulti-channel marketing engine across all business linesincluding IME QME and ancillary medical-legal services. This is a hands-on role focused on pipeline creation across insurance carriers defense law firms TPAs employers and physician audiences.

You willhelpshape strategy build campaigns manage performance and partner closely with Sales Operations and Physician Recruiting to drive predictable growth in a fast-paced scaling environment.

Essential Duties and Responsibilities:

Strategy & Planning

• OwnMDpanelsnational demand generation and lead acquisition strategy across IME QME and related markets.

• Define buyer personas segmentation and multi-channel acquisition plans.

• Collaborate with Sales leadership to translate revenue targets into funnel and pipeline goals.

• Manage budget allocation across paid media events and content programs.

Campaign Execution

• Build andoptimizeintegrated demand gen campaigns across paid social search SEO/SEM email automation and content marketing.

• Produce outbound and inbound marketing assets (landing pages nurture flows case studies thought leadership sales enablement collateral).

• Manage list segmentation lead scoring routing and automation workflows in CRM/marketing automation systems.

• Align closely with SDRs and Sales on messaging sequencing and handoff processes.

Analytics & Optimization

• Define and track MQL SQL CPL CAC and pipeline contribution metrics.

• Analyze channel performance and run A/B tests to improve lead and pipeline conversion rates.

• Build dashboards and deliver monthly and quarterly performance reviews to leadership.

• Refine attribution modeling to support investment decisions and forecasting.

Collaboration & Leadership

• Partner with SDR Sales Provider Relations and Physician Recruiting to support all top-of-funnel acquisition initiatives.

• Manage relationships with external digital agencies contractors and platform vendors.

• Act as an internal expert for demand generation and B2B growth strategy.

Qualifications and Education Requirements:

• 4- 8years of B2B demand generation or performance marketing experience; healthcare services insurance legal or professional services experience strongly preferred.

• Proventrack recordof generating measurable pipeline impact across multi-channel campaigns.

• Proficiencyin marketing automation and CRM platforms

• Strong understanding of digital channels SEO/SEM LinkedIn advertising email marketing and ABM approaches.

• Strong analytical skills and comfort working with dashboards and campaign data.

• Excellent communication and cross-functional collaboration abilities.

• Highly organized self-directed and able to thrive in a scaling fast-paced environment.

Additional Information:

The salary range for this position is provided as an estimate based on current market conditions and company benchmarks. Actual compensation may vary depending on factors such as experience qualifications skills location and internal note that we are unable to provide sponsorship assistance at this time. All applicants must have a valid work authorization for the country in which they are applying.

Please note that this compensation range is subject to change at any time and may notbe applicableto all candidates. We are committed to ensuring fair andequitablepay practices and encourage applicants to discuss any questions or concernsregardingcompensation during the interview process.

MDpanelis an Equal Opportunity Employer. We are committed to creating a diverse and inclusive workplace where all associates feel valued respected and supported. We do not discriminate based on race color religion sex (including pregnancy gender identity and sexual orientation) national origin age disability genetic information veteran status or any other legally protected characteristic.

We are dedicated to fostering a culture of inclusion and belonging and encourage applicants of all backgrounds to apply. If yourequireaccommodations during the application or interview process please contact

Required Experience:

Manager