Sales & Marketing Head – Home & Personal Care
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Job Location:
Monthly Salary:
Experience Required:
Posted on:
17 hours ago
Vacancies:
1 Vacancy
Job Summary
Job Title: Sales & Marketing Head Home & Personal Care
Location: Thika Kenya
Reporting to: Group Chief Commercial Officer / Executive Director Customer Response Team (CRT)
Direct Reports: Regional Sales Teams Category Marketing Leads Trade Marketing Lead and Sales Ops
Role Summary
The Sales & Marketing Head Home & Personal Care (CRT Head) will lead the commercial agenda for this fast-emerging category owning the P&L and driving both growth and profitability.
This is a business-building role requiring a hands-on entrepreneurial leader with strong grounding in sales execution category development and marketing strategy. The ideal candidate will expand our client market footprint strengthen distribution shape an innovation pipeline and build a motivated team to scale the category sustainably.
Key Responsibilities
1. Business Development & Category Leadership
Define and execute the go-to-market strategy for the Home & Personal Care (HPC) category aligned to our client growth and profitability goals.
Drive category expansion through market development portfolio rationalization and targeted innovation.
Identify and unlock new business opportunities channels and customer partnerships.
Own the category P&L balancing growth cost efficiency and brand investment.
2. Route-to-Market & Sales Excellence
Lead and develop the sales organization to expand coverage in both General Trade (GT) and Modern Trade (MT).
Design and optimize RTM models suited for HPC products including van sales direct distribution and digital ordering.
Strengthen distributor capability and alignment to category priorities.
Establish strong sales governance forecasting accuracy and performance visibility through digital tools and dashboards.
3. Brand & Marketing Development
Build the marketing roadmap for HPC brands spanning detergents soaps and emerging categories.
Drive brand positioning pricing and communication strategies that resonate with consumers and trade.
Lead cross-functional innovation initiatives (NPDs packaging communication) with R&D Production and Supply Chain.
Champion digital marketing and e-commerce presence to build awareness and trial.
4. Trade Marketing & Channel Activation
Oversee trade marketing strategy from price-pack architecture and visibility plans to promotional calendars.
Ensure consistent brand execution across channels with a focus on conversion and loyalty.
Track trade marketing ROI and continuously optimize spend allocation.
5. Cross-Functional Leadership & Collaboration
Partner with Production Finance and Transformation Office to ensure alignment between commercial plans and operational capacity.
Collaborate with Supply Chain for demand forecasting inventory management and service level improvement.
Influence across departments to accelerate decision-making and remove barriers to growth.
6. Team Leadership & Capability Building
Lead coach and inspire a young and ambitious sales & marketing team.
Instill a high-performance culture driven by accountability speed and collaboration.
Build commercial and digital capabilities within the team (CRM BI tools e-commerce).
Requirements
Ideal Candidate Profile
Education:
Bachelors degree in Business Marketing or related field; MBA preferred.
Experience:
1015 years of FMCG commercial experience including at least 5 years in senior sales or marketing leadership.
Proven record in developing and scaling a new or emerging category ideally in Home Personal Care or related FMCG sectors.
Strong exposure to both General Trade and Modern Trade with understanding of Kenyan and East African markets.
Experience integrating marketing strategy with sales execution and managing innovation pipelines.
Demonstrated success in business development team building and cross-functional influence.
Competencies:
Entrepreneurial mindset with strategic and executional agility.
Strong negotiation stakeholder management and problem-solving skills.
Commercial and financial acumen with data-driven decision-making.
Excellent leadership communication and influencing abilities.
Digital fluency comfortable with BI dashboards CRM tools and online platforms.
What Success Looks Like
Double-digit category growth and profitability improvement.
Clear route-to-market structure and optimized coverage in GT and MT.
Successful launch and scaling of new products and innovations.
Strong brand visibility consumer awareness and trade loyalty.
Empowered capable and performance-driven commercial team.
Company Industry
IT Services and IT Consulting
Key Skills
- Senior Care
- Developmental Disabilities Experience
- Behavior Management
- Computer Skills
- Caregiving
- Home Care
- Copywriting
- Child Protective Services
- Medication Administration
- Social Work
- Writing Skills
- Addiction Counseling
