Content Strategist
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Work Schedule
Standard (Mon-Fri)Environmental Conditions
OfficeJob Description
Overview
Thermo Fisher Scientific is looking for a Digital Content Strategist (SEO AEO GEO) looking to propel their career by joining a young and talented team of digital marketing professionals. The role sits within our APJ Digital Marketing Operations COE driving strategies and execution for the brand reporting to our Digital Growth Manager.
This is an exciting and challenging role with the opportunity to create an impact on the growth of a global brand in the Asia Pacific except China (APJ) region. You will be responsible for responsible for driving and executing Thermo Fishers visibility in emerging AI-powered search platforms (Google SGE ChatGPT Perplexity Gemini and voice assistants) by partnering with Global and local teams. This role blends deep technical SEO expertise with strategic foresight to optimize regional and local content for answer engines and generative search platforms. By collaborating across marketing content and development teams this role ensures that our customers digital experiences are structured discoverable and aligned with evolving user behaviors. This position is critical in shaping the future of organic discoverability and positioning Thermo Fisher at the forefront of AI-driven search. We are looking for someone with a positive attitude enthusiastic and is flexible in embracing changes and new challenges.
Key Responsibilities:
- Strategy Development:Recommend and implement AEO and GEO strategies to improve visibility and market presence of the brand and generate demand.
- Audit & Optimisation:Review existing SEO implementations (audit backlinks remove toxic links) and initiate pilots with local marketers to enhance current content in line with global guidelines or even co-create FAQ-driven AI-friendly content (guides comparisons short answers). Identify gaps and suggest improvements for better performance.
- Performance Analysis:Conduct comparative analysis of historical and current data to demonstrate the impact of implemented strategies.
- Set standards: Advise best practices for URL taxonomy and work with Web Operations team to set up guardrails for regional content.
- Competitor Benchmarking: Use tools to benchmark Thermo Fisher against competitors and monitor competitors rankings.
- Trend Monitoring:Identify and leverage emerging trends in AEO and GEO and conversational AI to maintain competitive advantage
Requirements/Qualifications:
- Proven track record of success in implementing SEO strategies with measurable results.
- Minimum 5 years of experience in SEO and/or AEO / GEO.
- Bachelors or Masters degree in Computer Science Data Analytics Marketing or related field.
- Strong analytical communication and presentation skills.
- Proficiency in Adobe Analytics Google Search Console SEMrush or similar SEO tools.
- Familiarity with HTML/CSS JavaScript and CMS platforms (e.g. AEM).
- Understanding of natural language processing (NLP) evaluation metrics.
- Ability to work with analyst to articulate requirement for reporting and analysis.
- Knowledge of A/B testing conversion rate optimisation (CRO) and UX principles.
Key Skills
- Compliance Management
- Information Management
- Proofreading
- Social Intelligence
- Content Quality
- Factual Information
- Video Packages
- Conduct Interviews
- Records Management
- Creative Content
- Editorials
- News Stories
- Newsgathering
- Content Reviews
About Company
Electron microscopes reveal hidden wonders that are smaller than the human eye can see. They fire electrons and create images, magnifying micrometer and nanometer structures by up to ten million times, providing a spectacular level of detail, even allowing researchers to view single a ... View more
