Director, Web and Digital Experience

Title: Director Web & Digital Experience

Role Summary

The Director Web & Digital Experience is a strategic leader responsible for Strategys global digital ecosystem including our primary B2B corporate website and localized international sites. You will lead a small team manage key vendor relationships and own the end-to-end digital customer journey. This role is responsible for developing the enterprise-wide web strategy to enhance customer experience drive sales leads and downloads and measure digital performance (ROI). You will own the digital content strategy and lead large-scale projects such as full redesigns and re-platforming by partnering closely with ITS business units and marketing stakeholders.

Duties and Responsibilities

The Directors responsibilities fall into four key areas:

1. Digital Strategy & Customer Experience

• Define and evangelize the enterprise-wide digital vision and strategy ensuring it aligns with key business objectives (leads sales customer satisfaction).

• Serve as the primary advocate for the end-user using quantitative analytics and qualitative voice of customer data to champion a best-in-class customer-centric digital experience.

• Develop and present the business case for new digital initiatives defining scope tracking performance and reporting on financial impact (ROI) to leadership.

• Lead UX/UI strategy working with design resources (internal or external) to create wireframes mockups and prototypes that continuously optimize the user journey.

2. Leadership & Cross-Functional Partnership

• Lead mentor and manage a small team of digital marketing professionals.

• Manage relationships budgets and deliverables with external vendor partners and design resources.

• Serve as the central connection point between Marketing business units and the ITS (IT) team fostering strong relationships to align priorities and execute a unified roadmap.

• Consult with and educate internal stakeholders on digital best practices in UX SEO and content strategy to gain buy-in and drive engagement.

3. Web Operations Content & SEO

• Oversee the entire web content lifecycle from strategy and creation to deployment and maintenance ensuring all digital properties are up-to-date and effective.

• Lead and own all web-related projects including large-scale implementations microsites and landing page optimization.

• Define own and execute a comprehensive SEO strategy to improve organic traffic rankings and conversion.

• Own and optimize the onsite search experience using data to refine results and improve the customer journey.

4. Technology Testing & Platform Management

• Act as the primary business owner for the web technology stack managing the marketing priority backlog for the ITS development team.

• Partner with ITS to architect and align on a long-term strategic roadmap for web platforms from inception and testing to deployment and post-launch monitoring.

• Define test and validate all new web enhancements features and A/B tests working with ITS to ensure proper UAT and deployment best practices.

Qualifications

Education

• Required: Bachelors Degree (or equivalent experience) in Graphic Design Computer Science Marketing or a related discipline.

• Preferred: Masters Degree.

Experience

• Required: Minimum 10 years of progressive experience in customer-focused web product management digital marketing or UX/UI design with at least 3 years of management experience.

• Experience leading web design or digital product management teams.

• A portfolio demonstrating experience in creating brand-focused digital experiences or products.

• Proven experience leading large-scale implementation projects including website re-platforming.

• Demonstrated experience partnering with IT/technical teams to create and execute strategic roadmaps.

• Experience with E-Commerce or DXP platforms (e.g. Sitecore Salesforce Adobe Experience Manager).

• Experience with landing page tools (e.g. Optimizely Ninetailed) and content personalization platforms (e.g. Pathfactory).

Software/Technical Skills

• Advanced experience with design and wireframing tools (e.g. Figma Adobe Creative Suite).

• Advanced knowledge of A/B testing multivariate testing and user testing platforms (e.g. Optimizely UserZoom).

• Strong proficiency with enterprise-level CMS or DXP platforms (e.g. Sitecore Salesforce).

• Proficiency in Agile/Scrum development methodologies.

• Working knowledge of web technologies (HTML CSS JavaScript).

• Excellent command of MS Office (Excel PowerPoint) and proficiency with analytics/BI tools (e.g. Looker Google Analytics).

Other Skills/Knowledge/Abilities

• Demonstrated ability to build great digital products on time with a focus on revenue opportunities.

• Strong understanding of current and emerging online marketing trends.

• Ability to quickly identify troubleshoot and resolve complex issues.

• Exceptional communication (written verbal and presentation) skills.

• Proven ability to forge strong cross-functional relationships and influence internal stakeholders.

• Ability to lead transformational large-scale programs like a full site redesign or re-platforming.

Additional Information :

MicroStrategy is an Equal Employment and Affirmative Action employer F/M/Disability/Vet/Sexual Orientation/Gender Identity. All qualified applicants will receive consideration for employment without regard to race creed color religion national origin sexual orientation gender identity disability veteran status sex age genetic information or any other legally-protected basis.

MicroStrategy is an Equal Employment /Affirmative Action employer and provides reasonable accommodation for qualified individuals with disabilities and disabled veterans in job application procedures. If you have any difficulty using our online system and you need an accommodation due to a disability you may contact us about your interest in employment at .

Strategy is an equal opportunity employer. All applicants will receive consideration for employment without regard to race creed color religion national origin gender sex sexual orientation gender identity disability veteran status age genetic information or any other legally-protected basis.

Strategy provides reasonable accommodation for qualified individuals with disabilities in the hiring process.  If you have any difficulty using our online system and you need an accommodation due to a disability you may contact us about your interest in employment at .

Visit Strategys Careers page for additional information.

Remote Work :

No

Employment Type :

Full-time