APAC Myopia Commercial Manager

The scope includes deployment of sales & customer marketing programs sharing of best practice implementing market sales and planning processes and tracking execution excellence. The ultimate goal is to ensure brand objectives are achieved at the ECP and/or retail Point of Sale.

Key areas of responsibility include:

• Regional Trade Marketing Leadership: Develop and govern an APAC Myopia Activity Plan ensuring harmonized sales operations scorecards and priority activation in each market
• Joint Sales Planning: Partner with country sales teams and distributors to co-create sales plans that align with APAC marketing priorities and deliver sustainable growth.
• Partnership with Global Myopia commercial team (inc. forecast process dashboard and tools) to execute in APAC
• Channel Strategy & Execution: Define and optimize activation strategies for optical retail ECP and key accounts
• Commercial Excellence: Drive pricing promotion and trial strategies supported by simple ROI analysis.
• Insights & Performance Management: Lead the development of commercial dashboards and scorecards to monitor execution identify gaps and recommend corrective actions.

1. Regional Commercial Activity Plan Leadership

Develop and maintain an APAC Myopia Commercial Activity Plan by partnering with the markets to integrate global regional and local priorities insights and actions.

Govern the regional Myopia Sales activity calendar ensuring timely deployment of campaigns promotions and educational initiatives.

Align trade marketing activities with global commercial guidelines and APAC MiSight marketing priorities to maximize category growth.

Develop go to market strategies including pricing promotions and launch plans for new products partner with markets to execute

2. Commercial Business Planning (JBP)

Partner with country sales teams and distributors to co-create Myopia based sales plans that integrate marketing objectives commercial targets and resource allocation.

Facilitate annual and quarterly planning sessions to review performance identify gaps and adjust plans accordingly.

Ensure JBPs include clear KPIs investment plans and execution timelines.

Ensure discipline on sales team KPIs and activities

3. Channel Strategy & Execution

Define channel-specific activation strategies for optical retail ECPs and key accounts ensuring strong brand presence and top of mind recommendation

Optimize pricing and promotional mechanics to drive sell-in and sell-out performance.

Develop playbooks for key Myopia interventions (e.g. HCP education)

Support rollout of CooperVision proprietary tools (Navigator Visavy etc.)

4. Commercial Excellence

Lead sales forecast: Collaborate with supply chain and finance to ensure accurate demand planning and inventory management.

Monitor trade investment efficiency and recommend corrective actions to improve profitability.

Drive simplification and effectiveness of commercial MiSight investment across markets.

5. Insights & Performance Management

Extract and analyze sales data to identify market opportunities and define next steps

Develop and manage commercial dashboards and scorecards to track execution promotional ROI and category share.

Share best practices and insights across markets to build commercial capability.

6. Stakeholder Engagement & Capability Building

Act as the key liaison between APAC Marketing and country commercial teams ensuring seamless communication and alignment.

Deliver training and workshops on selling best practices customer and salesforce planning processes and data-driven decision-making.

Represent APAC in global forums to advocate for regional needs and share success stories.

Knowledge Skills and Abilities:

• Strong commercial acumen with expertise in trade marketing MS&P or channel strategy within FMCG consumer health or medical device sectors.
• Advanced analytical skills with proficiency in Excel PowerPoint and BI tools (Tableau Power BI).
• Excellent communication and stakeholder management skills; ability to influence across cultures and functions.
• Deep understanding of retail dynamics distributor management and HCP activation in APAC markets.
• Ability to manage multiple projects simultaneously and deliver under tight timelines.

Work Environment:

This is a standard office-based role in Singapore.

Travel:

This role requires approximately 10-20% travel to various countries within the APAC region for stakeholder engagement workshops and project collaboration.

Experience:

• Minimum 5 years in commercial customer marketing trade marketing or MS&P roles within FMCG consumer health or medical device sectors.
• Proven track record of developing and executing salesforce and customer marketing strategies across multiple markets.
• Experience managing cross-functional projects and working in a regional capacity.

Education:

• Bachelors degree in Business Administration Marketing or related field required.
• A masters degree is highly preferred such as an MBA MS in Business Analytics or equivalent advanced qualification.
• Additional certifications in trade marketing category management or data analytics are a plus.