Customer Marketing Specialist German Market

Hello!

Were looking for a Customer Marketing Specialist whose mission will be to boost customer retention and expansion by designing and executing high-impact initiatives for the German market.

At Factorial we believe that the strength of our growth mirrors the strength of our customer relationships hence this role calls for someone who can turn customer insights into meaningful campaigns elevate their engagement with our product and generate qualified upsell opportunities that directly contribute to revenue.

Are you ready for the challenge

About the role

We are seeking a hands-on all-around marketeer to own Customer Marketing initiatives for Factorial in the German market; both strategic and operational.

During the first months youll focus on understanding our customer base adapting global strategies to the local market and securing early wins through targeted campaigns success stories webinars events and upsell-driving initiatives. As you grow youll take full ownership of the German Customer Marketing roadmap impacting retention product adoption and expansion.

Youll need to balance big-picture thinking with day-to-day execution: from planning campaigns to producing content coordinating stakeholders gathering customer insights and tracking performance against revenue-driving KPIs.

In a few words: a mid-senior high-impact role for a proactive communicative opportunity-seeking marketer ready to own Customer Marketing in Germany (from fast wins to long-term strategy) with autonomy and direct business impact.

What will you be doing

1. Drive Customer Expansion & Product Adoption

• Generate qualified upsell and cross-sell opportunities through targeted high-impact campaigns.
• Boost product usage and engagement with tailored content journeys and product-focused initiatives.
• Own KPIs and performance tracking ensuring every action contributes to revenue impact.

2. Lead Local Customer Marketing Campaigns

• Adapt global strategies to the German market and propose high-value local initiatives.
• Plan and execute 360º campaigns (email webinars landing pages in-product comms).
• Manage live events including 2 yearly in-person events to strengthen engagement and brand affinity.

3. Build Customer Insights & Cross-Functional Alignment

• Conduct customer interviews and gather insights to guide messaging and identify opportunities.
• Create success stories and advocacy content that elevate trust and highlight customer impact.
• Collaborate with AMs PMM and market teams to align priorities and shape the Customer Marketing roadmap.

Your Profile

• A versatile hands-on marketing specialist with experience executing multi-channel campaigns (email webinars events content).
• Fluent in German and English both written and spoken with a tech-savvy mindset and comfort using CRM and analytics tools. Bonus Skills.
• Experience in B2B or SaaS marketing ideally in customer lifecycle or retention-focused roles.
• Strong email marketing skills and ability to build workflows define KPIs and measure results (HubSpot is a big plus).
• Excellent communicator able to create content in different formats with clarity and conversion in mind.

Bonus Skills

• Experience organizing in-person events or live activations (2 per year).
• Background in customer-facing or lifecycle roles understanding the full customer journey.
• Ability to create landing pages success stories or community-driven initiatives.
• Familiarity with collaborative tools such as Notion Asana HubSpot or similar platforms.

Well truly value someone who:

• Takes ownership end-to-end from strategy to hands-on execution.
• Is proactive opportunity-oriented and always spotting ways to create impact.
• Brings creativity and makes customer marketing feel human engaging and memorable.
• Communicates transparently and collaborates genuinely with cross-functional teams.
• Is humble and eager to learn in a fast-growing fast-changing environment.

Perks of being part of our team

• Save expenses with Cobee and get your salary in advance with Payflow
• TaxDown to simplify your taxes and maximize your savings!
• Healthy life with Wellhub and Alan as private health insurance
• Language classes with Yolk Academy & Factorial Language exchange
• Syra Nora and Apeteat discounts!
• Breakfast in the office organic fruit and free caffeine and theine
• Flexible schedules pet Friendly and no dress code!

Structured career paths to support your professional growth- we dont believe in dead ends.

Transparent salary grids from 30.000 to 38.000 OTE with a 90/10 split (fixed/variable).

Is this you! Come rock the world with us!

About us

At Factorial were building the leading business management software for companies of all sizes. Our platform centralizes key workflows across HR finance and operations freeing teams from manual processes so they can focus on what really matters: leading growing and taking care of their people.

With over 1200 employees across 7 markets we serve 700000 users and are one of Europes fastest-growing SaaS companies backed by top-tier investors and proudly headquartered in believe in bold goals radical ownership and inclusive collaboration. If youre excited to shape the future of business management technology wed love to meet you.

Our Values

• We own it: We take responsibility for every project. We make decisions not excuses.
• We learn and teach: Were dedicated to learning something new every day and above all share it.
• We partner: Every decision is a team decision. We trust each other.
• We grow fast: We act fast. We think that the worst mistake is not learning from them.

Wanna learn more about us Check our website!

We #betonpeople

#LI-IE1