Marketing Specialist Fire Protection
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Job Location:
Easton, PA - USA
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Department:
Job Summary
Description
Position: Marketing Specialist Fire Protection Global Corporate Headquarters
Reports To: Marketing Manager Fire Protection Global Corporate Headquarters
Location: Easton Pennsylvania 18040
Aligned with the sales growth strategy the Marketing Specialist Fire Protection is responsible for spearheading the strategic development and implementation of integrated B2B marketing communication campaigns targeting the global commercial construction industry.
Victaulic is looking for a candidate who has experience working with sales leadership agencies in-house teams and cross-functional groups combined with a natural ability to collaborate to execute comprehensive campaigns across multiple platforms.
The ideal candidate is a dynamic individual with direct experience driving inbound and outbound marketing strategy as well as developing both technical and commercial content for the B2B market.
What they bring to the table:
Strong solutions-oriented mindset
Driven to understand the bigger picture
Attention to detail in time management creating efficiencies writing editing
Acts and moves with a sense of urgency
Ability to dig into the ambiguous and create actionable plans
Determined and dependable team player
Responsibilities
Responsible for driving alignment with the Fire Protection sales leaders
Interface with local and global sales corporate and satellite marketing team members and business teams to develop new market business case sales strategy and go-to-market strategy development - drive execution of integrated marketing plan
Bridge internal and external resources to strategically lead and develop tactical plans and drive them to completion. Tactical areas include but are not limited to sales collateral (technical marketing training) digital (social website video email SEO) public relations and advertising
Assist in development of annual and long-range market plans and budgets
Leverage market insights and voice-of-customer to create clear and value-oriented content to break-through channel noise lead strategy development creative execution and budget oversight for social print and digital promotion including KPI and reporting development
Ensure the timely flow of projects and that all corporate graphic standards and guidelines are met
Drive strong interdepartmental coordination and communication.
Identify areas for operational improvement within responsibilities to support the companys overall objectives
Qualifications
College degree in marketing and/or communications desired
6 years of experience in B2B marketing. Construction industry experience desired but not required. Provide specific campaign examples
Ability to develop strategic and innovative marketing campaigns and strategies
Strong writing editing and proofreading skills
Robust collaboration and leadership skills
Excellent project management and organizational skills
Must have computer skills and knowledge of relevant software including MS Office Adobe Acrobat Pro SharePoint Teams/Zoom and WordPress. Canva and Photoshop skills desired.
Ability to clearly present complex information
Strong organizational and scheduling skills
Ability to communicate and interact effectively with outside vendors customers and sales force
Ability to travel as needed -15% travel
Ability to meet deadlines budgets and objectives and work as a team with other Marketing and cross department professionals
Ability to work independently when required as well as work well across regions/time zones as part of global team
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#LI-ONSITE
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Required Experience:
IC
Key Skills
- Facilities Management
- Advertising
- Application Development
- Lab Testing
- Business Studies
- Computer Engineering
