Complex Senior Marketing Manager Hilton Portland Downtown

EOE/AA/Disabled/Veterans

What are we looking for

Since being founded in 1919 Hilton has been a leader in the hospitality industry. Today Hilton remains a beacon of innovation quality and success. This continued leadership is the result of our Team Members staying true to our Vision Mission and Values. Specifically we look for demonstration of these Values:

• Hospitality - Were passionate about delivering exceptional guest experiences.
• Integrity - We do the right thing all the time.
• Leadership - Were leaders in our industry and in our communities.
• Teamwork - Were team players in everything we do.
• Ownership - Were the owners of our actions and decisions.
• Now - We operate with a sense of urgency and discipline

In addition we look for the demonstration of the following key attributes:

• Quality
• Productivity
• Dependability
• Customer Focus
• Adaptability

What will it be like to work for Hilton

Hilton is the leading global hospitality company spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century Hilton has offered business and leisure travelers the finest in accommodations service amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision to fill the earth with the light and warmth of hospitality unites us as a team to create remarkable hospitality experiences around the world every day. And our amazing Team Members are at the heart of it all!

The annual salary range for this role is $85000-$95000 and is based on applicable and specialized experience and location. #LI-JL2

Do you have a knack for innovative strategies and a love for creating exceptional guest journeys Ready to bring your creativity and passion to a world-class brand The possibilities are endless with a career at Hilton the #1 Worlds Best Workplace awarded by Great Place to Work & Fortune. Come for the job thrive in your career and enjoy the journey of Making the Stay.

The Hilton Portland Downtown is an iconic property located in the heart of downtown Portland. This beautiful property boasts 455 rooms and 44489 sq ft of meeting space.

Responsible for planning and executing all marketing strategies for Hilton Portland DowntownKey responsibilities include championing the brand positioning annual strategic planning and overseeing the social media strategy and performance planning. Success measures include increasing topline revenue and achieving channel/market share objectives.

As a Senior Complex Marketing Manager this position requires regular interaction with the hotels General Manager Director of Sales Director of Revenue Management and Director of Finance.

What will I be doing

• Branding & Positioning: Establishes the hotel positioning and content / messaging strategy based on the hotels business and customer mix as well as brand pillars.
• On-Property Experiences: Works alongside operations to ideate and market curated on-property experiences and activations.
• B2B Sales & Catering Marketing Support: Collaborates with sales leaders to provide marketing support to all sales-impacted market segments.
• Market Research: Conducts market-level research such as SWOT analysis competitive set studies and paid marketing surveys to test current and/or new service levels and marketing concepts.
• Content / Asset Development & Strategy: Manages the strategic direction execution and regular audits of marketing-specific assets collateral and digital content including website 3rd party sites social media digital & traditional advertising photo/video shoots.
• Digital Marketing & Media: Create and execute all digital media strategies including email campaigns in alignment with marketing calendar planning.
• Public Relations and Social Media Management:Supports in the development and execution of PR & social media strategies including influencer and media relations.
• Agency Management Responsible for the agency vetting process relationship /management and ensuring agency alignment to the wider strategic plan and goals.
• Campaign Strategy & Optimization: Utilize reporting and data when making strategic decisions focused on optimizing performance.
• Partnerships: Management and execution oflocal partnerships for activation / sponsorship opportunities that align with the hotels positioning.

• Marketing Performance Storytelling: Prepares for and attends strategic hotel commercial meetings and corporate hotel coordination with Revenue Management presents out on marketing activity and performance results.

• Performs special projects and other responsibilities as assigned and participates in task forces committees and cluster groups as requested.
• Participates where appropriate in related trade/business related functions events conferences and workshops.
• Maintains close alignment with internal corporate teams including Regional Leaders Hotel Level Marketing (Managed Team) and Marketing and eCommerce Team (MEC).
• Software/Program Skills/Knowledge:
• Microsoft Office (Word Power Point Excel & Outlook)
• Social Media Websites (Facebook Instagram etc)
• CMS Platforms
• Digital Analytics