Direct Marketing Account Coordinator

Assist the Direct Marketing Manager in the implementation of direct marketing programs set by corporate Marketing Shared Services departments Regional and Property Marketing to execute multi-property and property-specific direct marketing campaigns.

Direct Marketing Account Coordinator is responsible for the campaign & offer builds consolidation of creative and data outputs and the coordination of the production of direct marketing campaigns for gaming dining hotel promotions and special events while maintaining a strong relationship with corporate and property teams as well as print and mail house vendors.

Maintains compliance with policies and procedures and performs all other related and compatible duties as assigned by the DM Manager.

• Coordinating direct marketing campaigns with the DM Manager and as appropriate with corporate regional and property marketing teams and outside vendors
• Keeping all parties informed of project timelines with open clear honest communication.
• Executing mail and email programs from campaign creation to completion in a timely manner efficiently and accurately in Salesforce ensuring guest offers are viewable and redeemable on property.
• Provide all necessary data copy and art files to selected vendors with the DM Managers approval.
• Review all creative and live data proofs for accuracy.
• Administrative functions such as maintaining drop schedule reconciliation of invoices and postage.

Qualifications :

• Demonstrate database/direct mail program design production and fulfillment expertise
• Knowledge and understanding of direct mail and familiarity with variable data printing integration with advanced customization capabilities
• Ability to successfully execute multiple streams of work in a challenging dynamic environment
• Proactive takes initiative and able to work independently with minimal direction while also functioning and contributing as part of a team
• Ability to plan prioritize and organize effectively handle multiple high priority projects concurrently and react quickly to shifting priorities
• Excellent written and oral communication skills detail orientated extensive proofreading experience
• Must be able to obtain/maintain any necessary certifications and/or licenses as required by local gaming regulations.
• Knowledge of CRM systems Salesforce
• Proficient in Microsoft Office (Excel Word Outlook PowerPoint etc.)
• Minimum of two years related work experience (database casino or direct marketing).

Additional Information :

Boyd Gaming is proud to be an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race color sex age national origin religion sexual orientation gender identity status as a veteran and basis of disability or any other federal state or local protected class.

Boyd Gaming is proud to be an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race color sex age national origin religion sexual orientation gender identity status as a veteran and basis of disability or any other federal state or local protected class.

Remote Work :

No

Employment Type :

Full-time