Associate Director, Programmatic

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• BeExtraordinary byLeading CollectivelytoInspire transformational Creativity.
• Create anOpen environment byBalancing People and Client ExperiencesbyCultivating Trust.
• LeadOptimistically byChampioning Growthand DevelopmenttoMobilize the Enterprise.

About Mindshare: A Leading WPP Media Brand

Mindshare delivers Good Growth for its clients. As Growth Architects we drive growth that benefits all stakeholders better for people planet and business by using media with intention. This approach creates more meaningful connections with consumers increases consumer trust in the brand and delivers better outcomes for all stakeholders.

Associate Director Programmatic

Overview:

As Programmatic has evolved it has moved from being considered one of those specialty services towards a fundamental aspect of our digital activation strategy. While our programmatic teams are a part of a broader programmatic community dedicated to shaping best practices our individual trading teams work directly with their agency counterparts to create and execute campaigns that support our clients overall marketing objectives.

About the Role:

You will be responsible for overseeing the overall health and success of their respective account or accounts. Within this role youll be responsible for the ownership of your clients programmatic media strategy and oversee its implementation and day-to-day execution. The primary responsibilities of the role include the management of the programmatic team and engaging with respective digital agency counterparts clients and external partners. You will also be expected to be the teams strongest programmatic trader and should be a source of expertise and point of escalation for all aspects of the execution of a programmatic campaign including implementation optimization and inventory and audience strategy. Typically you will be responsible for overseeing the day-to-day workload training and career development of between 3-8 reports.

Your Impact:

• Collaborate with planning teams to develop a programmatic strategy that ensures the clients marketing objectives are met with appropriate programmatic tactics
• Oversee the management of campaigns to ensure they consistently meet or exceed client KPIs and lending support to day-to-day trading as needed
• Act as the teams central point of trading expertise and escalation to address problems as they arise for the account
• Create and enforce workflow processes to ensure deliverables are completed accurately and on time
• Hold members of the team accountable to flawless execution of campaign implementation and develop the QA processes that allow them to do so
• Own and improve the working relationships with members of the broader digital account teams including planning investment operations and analytics
• Develop relationships with platform inventory and data providers to maximize their value specific to account needs
• Keep key stakeholders including clients and account teams updated on campaign and account level performance via regular and ad-hoc reporting and status meetings
• Conduct regular and ad hoc analysis to identify opportunities to improve performance within and across campaigns
• Ongoing training and support of the career growth of direct reports
• Keep Senior Leadership informed of the overall status of the trading team to ensure any challenges are appropriately resolved and/or escalated
• Develop best practices that improve the quality or efficiency of work within an account or broader agency programmatic team
• Develop POVs Presentations or other shareable collateral that improves the overall level of programmatic education across programmatic and digital teams
• Support the Programmatic Agency lead as needed for larger presentations projects or pitches

Your Qualifications:

• Bachelors Degree in Business Analytics Marketing Communications Advertising; OR equivalent professional work experience
• 5 Years of relevant career experience with 3 years experience trading programmatic campaigns at an agency brand DSP or Ad Network strongly preferred.
• DV360 and Prisma experience strongly preferred.
• Other Programmatic functions Paid Search Paid Social Ad Operations Digital Analytics or Digital Planning or client-side roles supporting a direct response or ecommerce brand may also be considered for high qualified candidates.
• Past management experience is required
• Familiarity with key programmatic and digital platforms
• Understanding and familiarity of key industry concepts and trends
• Advanced Excel User (Pivot Tables Joining Data Sets Complex Formulas etc.)
• Experience with other database visualization tools or coding languages is a plus
• Excellent verbal and written skills
• Exceptional organizational skills and detail-oriented mindset
• Strong presentation skills and comfort presenting to senior stakeholders
• Strong analytical abilities and quantitative skills
• Ability to prioritize tasks effectively
• Natural curiosity and desire to continuously learn

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard toparticular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.

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