VP, Data Analytics and Insights
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Job Location:
Huntington Beach, CA - USA
Monthly Salary:
$ 225000 - 240000
Posted on:
3 days ago
Vacancies:
1 Vacancy
Job Summary
Job Details
VP Data Analytics and Insights
INNOCEAN USA a full-service ad agency located in sunny Huntington Beach CA is seeking a VP Analytics & Insights to join our team!
We are a hybrid workplace minimum 3 days week in-office. Candidates must be local to SoCal.
Our ideal candidate has a WEB Analytics background. This a pivotal leadership role within the Analytics team driving data-driven decision-making across client initiatives. The Analytics Team works with the channel teams to identify business objectives and develop actionable insights that help optimize the CRM social and overall business strategy. The team develops and implements technical requirements for web analytics tools manages tagging conducts A/B & multivariate testing and produces reports and dashboards.
POSITION OVERVIEW
The VP Analytics & Insights will lead and mentor a team of analysts providing strategic direction and technical expertise to extract actionable insights from complex datasets. This role will be instrumental in developing and implementing advanced analytical solutions focusing on digital analytics customer segmentation and incrementality measurement to optimize marketing performance and drive client business growth. The VP Analytics & Insights will collaborate closely with other departments including Media Strategy and Account Management to ensure data-driven strategies are integrated into client initiatives and campaigns. The VP Analytics & Insights will interface with key client decision makers and be able to effectively tell a narrative using data-backed evidence.
KEY ROLE RESPONSIBILITIES:
- Analytics Leadership: Define and execute the analytics vision and roadmap for INNOCEAN aligning with overall agency and client objectives.
- Data Storytelling: Translate complex analytical findings into clear concise and actionable insights for both technical and non-technical audiences
- Oversee the development and implementation of integrated marketing data sources across key areas:
- Digital Analytics: Deep-dive analysis of marketing channel performance (e.g. digital social traditional) to identify optimization opportunities.
- Customer Segmentation: Develop robust customer segmentation models to enable targeted and personalized marketing campaigns.
- Incrementality Measurement: Design and execute rigorous testing methodologies (e.g. A/B testing multi-touch attribution) to quantify the true impact of marketing activities
- Client Engagement: Serve as a key point of contact for clients on data science initiatives presenting findings and recommendations to senior-level stakeholders.
- Team Leadership & Development: Lead mentor and grow a high-performing team of data analysts. Foster a culture of innovation collaboration and continuous learning
- Collaboration: Partner with other departments (Media Strategy Account Management Creative) to integrate data-driven insights into all client campaigns and initiatives
- Technology Evaluation & Adoption: Stay abreast of the latest advancements in data science machine learning and AI and evaluate/recommend new tools and technologies to enhance the teams capabilities
MANAGEMENT RESPONSIBILITIES
- The VP Analytics & Insights will lead and manage the Digital Analytics team including Data Analysts and working cross functionally with Data Engineers. This includes performance management career development and resource allocation. The team is expected to contain 5-8 members.
QUALIFICATION & EXPERIENCE
- 15 years of experience in WEB analytics with a proven track record of leading and delivering impactful data-driven solutions.
- Significant experience (5 years) in a leadership role managing and mentoring data science teams.
- Digital Analytics expertise
- Advertising agency background strongly preferred
- Advertising/marketing industry is strongly preferred.
- Media experience preferred
- Extensive experience with digital analytics and data visualization tools (e.g. Tableau Power BI) and data storytelling.
- Proficiency in programming languages such as Python SQL R.
- Experience with cloud-based data platforms (e.g. AWS Google Cloud Azure).
- Strong understanding of marketing principles and advertising technologies (AdTech/MarTech).
- Previous OEM/retail automotive experience a plus but not necessary.
- Proven ability to lead manage and motivate a team of data professionals
- Strategic thinker with a strong business acumen and a passion for driving results.
- Excellent communication presentation and interpersonal skills with the ability to influence stakeholders at all levels.
BENEFITS
- 3 PPO Medical Plans through Anthem to choose from at low cost
- Free Dental and Vision
- 401k - up to 6% match
- Wellness reimbursement program
- Company paid short- and long-term disability and basic life
- Generous PTO
- On-site Barista
- Beautiful campus across from the Pacific Ocean
The salary range for this role is $225000 - $240000. Pay is dependent uponseveralfactorsincluding but not limited to: clientexperience training and/or transferable skills.
Who are we We are explorers. We look out to the edge of the world and ask where havent we been before Together we hunt for an intersection of art and science creativity bolstered by data. Storytelling layered in strategy. Innovation rich in intelligence. Our adventures are many our quests undaunted. Our possibility is as vast as the ocean. Always remembering the deeper we dive the greater we become. And the further we go the more we find.
Required Experience:
Exec
Key Skills
- Sales Experience
- Marketing
- Public Relations
- Pricing
- Sales Pipeline
- Outside Sales
- Strategic Planning
- Social Media Management
- Sales Management
- Enterprise Sales
- Public Speaking
- negotiation
About Company
Innocean USA is a full-service ad agency based in Huntington Beach, California with a knack for getting our clients heard. Click here to view our client work, or get in touch!
