Influencer + PR Specialist, GPLI (GenPop, Lifestyle, Influencer) Devices & Services PR

Amazon is seeking a driven savvy and creative PR professional to support US Consumer PR campaigns for the Amazon Devices & Services this role you will execute programs targeting influencers and lifestyle media in support of brands across the Amazon Devices portfolio including Alexa Fire TV Kindle and Ring.

The successful candidate will have significant experience supporting small to large-scale integrated consumer campaigns and creative news generation. They will also be comfortable providing counsel and guidance to a wide variety of counterparts across multiple disciplines juggling numerous priorities on tight deadlines and being an organized and thoughtful leader. The PR Specialist role is hands-on and requires a team player willing to roll up their sleeves to get the job done.

The role is high on Think Big Bias For Action and Ownership this person will be able to work fast Deliver Results demonstrate strong judgement and have exceptional attention to detail. As this is a cross-org role this team member needs to be able to work collaboratively and productively with a matrix of PR and business partners as well as external agencies.

Key job responsibilities
- Serve as an influencer/consumer PR expert with a demonstrated understanding of what resonates with a brands audience
- Drive project management for influencer/consumer PR campaigns that align with business objectives while generating coverage
- Represent PR and support project management for integrated consumer campaigns in partnership with cross functional teams
- Identify and execute content and storytelling opportunities based on cultural moments and news cycles
- Supporting development and execution of strategies including communicating plans internally and securing leadership approvals
- Provide counsel to cross-functional teams on PR/influencer strategies approaches and messaging
- Develop and manage relationships with a range of influencers and top-tier media contacts
- Help manage a third-party agency to support influencer/PR activities

- 5 years of recent professional communications or public relations experience
- Bachelors degree in communications public relations or a related field
- Experience promoting consumer products and brands within a PR agency or in-house
- Extensive experience demonstrating comfort in working with influencers (in a paid and earned capacity) and consumer media contacts across news lifestyle and broadcast sectors

- Passion for social media technology pop culture and trends
- High levels of creativity
- Proactive self-starter with a proven track record of taking initiative
- Experience working with and managing multiple stakeholders on cross-functional projects
- Experience supporting in-person events or activations
- Ability to work in a dynamic fast-paced environment
- Excellent written and verbal communications skills
- Exceptional attention to detail
- Relationships with influencers and top-tier media
- Ability to develop hooks/angles/campaigns of interest to press and influencers
- Able to inspire agencies to deliver results at scale

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $68900/year in our lowest geographic market up to $147400/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.