Director, Performance Marketing Strategy
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Job Location:
Huntington Beach, CA - USA
Monthly Salary:
$ 165600 - 177650
Posted on:
11 hours ago
Vacancies:
1 Vacancy
Job Summary
Job Details
Director Performance Marketing Strategy and Analytics
INNOCEAN USA a full-service advertising agency is looking for a skilled Director Performance Marketing Strategy and Analytics to join our team!
INNOCEAN is a global creative agency that leverages data-driven strategies to deliver breakthrough creative experiences for our clients. We are dedicated to helping our clients enhance the ways that they meet their customers in the digital world. To further our mission we are seeking a visionary leader to support one of our premier automotive accounts.
OVERVIEW
The Director of Performance Marketing Strategy and Analytics is a pivotal role that spearheads the business modeling and data analytics for a key luxury automotive brand. This leadership position is dual-focused requiring the visionary acumen to guide performance marketing strategy with a business-centric approach and the analytical expertise to lead a data analytics division. The role demands a blend of strategic thinking hands-on revenue management data-backed decision making and the ability to drive cross-functional collaboration with a commitment to achieving defined goals and performance metrics.
ESSENTIAL DUTIES/RESPONSIBILITIES
Performance Marketing Leadership:
- Develop and implement omnichannel marketing strategies that will meet or exceed client sales and performance targets.
- Lead the CRM strategy enhancing customer lifecycle management acquisition retention and loyalty while providing strategic insights at every stage of planning execution analysis and optimization.
- Work with media teams to optimize channel performance in ways that drive brand perception
- Spearhead the identification and adoption of technology and data solutions that will enhance the customer experience while continually optimizing business performance metrics.
Analytics Management
- Shape and execute the digital analytics strategy ensuring alignment with the overall business objectives.
- Build and manage a high-performing analytics team capable of generating actionable insights.
- Maintain data governance standards across all analytic platforms for quality integrity and consistency.
- Develop and oversee reporting and visualization tools including comprehensive dashboards and reports for omnichannel stakeholders.
- Innovate by staying abreast of the latest tools techniques and methodologies in analytics incorporating these into the teams workflow.
REQUIREMENTS
- Bachelors degree in Analytics Statistics Computer Science Marketing or a related field. Masters degree preferred.
- 8 years of experience in performance marketing revenue management analytics and/or data science with a minimum of 3 years in a leadership role.
- 3 years of automotive and/or luxury brand experience preferred.
- Proficiency with analytic tools (e.g. Adobe GA4 Tableau Power BI SQL R Python) and data warehousing solutions.
- Exceptional analytical quantitative and problem-solving skills.
- Demonstrated ability to communicate data findings to influence business strategy.
- Expert-level task/project management skills are a must. We operate in a fast-paced dynamic environment.
- Excellent communication skills with ability to interact with clients and internal stakeholders to clearly articulate strategic direction.
BENEFITS
- 3 PPO Medical Plans through Anthem to choose from at low cost
- Free Dental and Vision
- 401k - up to 6% match at .70 cents on the dollar
- Wellness reimbursement program
- Company paid short- and long-term disability and basic life
- Generous PTO
- On-site Barista
- Beautiful campus across from the Pacific Ocean
Salary range:$165600 to $177650
Pay is dependent upon several factors including but not limited to: years of experience client training and transferable skills.
Who are we We are explorers. We look out to the edge of the world and ask where havent we been before Together we hunt for an intersection of art and science creativity bolstered by data. Storytelling layered in strategy. Innovation rich in intelligence. Our adventures are many our quests undaunted. Our possibility is as vast as the ocean. Always remembering the deeper we dive the greater we become. And the further we go the more we find.
Required Experience:
Director
Key Skills
- Business Development
- Marketing
- Pricing
- Analysis Skills
- Research Experience
- Project Management
- Research & Development
- Strategic Planning
- Financial Modeling
- Leadership Experience
- Management Consulting
- Analytics
About Company
Innocean USA is a full-service ad agency based in Huntington Beach, California with a knack for getting our clients heard. Click here to view our client work, or get in touch!
