Marketing Communications Manager The Singapore EDITION

JOB SUMMARY

Under the guidance and leadership of the Director of Marketing Communications and Public Relations this role is responsible for executing comprehensive marketing strategies that elevate brand positioning drive awareness and enhance guest engagement across all channels. Key responsibilities include managing media relations digital marketing strategic partnerships and signature events while maintaining brand consistency and luxury standards. This position cultivates relationships with media and influencers coordinates press coverage executes promotional campaigns and oversees guest communications and reputation management. The role requires strong collaboration with internal departments external agencies and luxury brand partners to deliver integrated marketing initiatives that support business objectives and reinforce the hotels position in the competitive luxury hospitality market.

CANDIDATE PROFILE

Education and Experience

High school diploma or GED; 2 years experience in the sales and marketing or related professional area.

OR

2-year degree from an accredited university in Marketing Business Administration Hotel and Restaurant Management or related major; no work experience required.

CORE WORK ACTIVITIES

MEDIA RELATIONS & PUBLIC RELATIONS

Cultivate and maintain relationships with key media influencers and industry partners across target markets

Develop and distribute press releases media kits and brand stories to secure editorial coverage

Coordinate media familiarization trips press events and journalist site visits

Serve as primary point of contact with PR agency for daily coordination and project management

EVENTS & ACTIVATIONS

Plan and execute signature events seasonal activations and promotional campaigns

Coordinate VIP experiences hotel anniversaries restaurant launches seasonal experiences and special celebrations

Manage event logistics guest communications and post-event follow-up

REPUTATION MANAGEMENT

Monitor and respond to online reviews across platforms if needed (Google TripAdvisor)

Develop guest communication strategies including pre-arrival in-stay and post-departure touchpoints

Manage loyalty program communications and resident membership initiatives

INTERNAL COORDINATION & TEAM MANAGEMENT

Collaborate with Revenue Management Sales F&B Spa and Operations teams to align marketing efforts

Brief and coordinate with creative agencies photographers and external partners

Oversee and maintain accurate timely processing of all Marketing team invoices and standard procedural processes

REPORTING & ANALYSIS

Track campaign performance media coverage value and marketing KPIs

Prepare monthly reports and presentations for leadership on marketing activities and results

DIGITAL MARKETING/ MARKETING COMMUNICATIONS

Assists in the development and execution of comprehensive marketing communications strategies aligned with brand positioning and business objectives.

Maintain brand consistency across all communication channels and guest touchpoints.

Maintains updates and manages all web sites.

Develops brochure and property collateral materials in partnership with Marketing Content Executive/ Asst. Manager

Reviews and provides analysis on all website and email campaign tracking

Ensures consistent marketing message is communicated in all advertising and collateral efforts.

Provides regular tracking/ROI and analysis of promotions and website/email campaigns and uses this knowledge in future planning.

Tracks return on investment (ROI) of all marketing initiatives including online direct mail and print advertising.

MARKET TRENDS UPDATE

Evaluates new marketing opportunities for the property.

Monitor market trends competitor activities and guest preferences to inform marketing initiatives.

Ensures property is represented on all quality internet sites that have the potential of providing business.

MANAGEMENT COMPETENCIES

Leadership

Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace.

Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.

Problem Solving and Decision Making - Identifies and understands issues problems and opportunities; obtains and compares information from different sources to draw conclusions develop and evaluate alternatives and solutions solve problems and choose a course of action.

Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.

Managing Execution

Building and Contributing to Teams - Actively participates as a member of a team to move the team toward the

completion of goals.

Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work

objectives; initiates focuses and monitors the efforts of self and/or others toward the accomplishment goals; proactively

takes action and goes beyond what is required.

Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others;

prioritizes and arranges work requirements to accomplish goals and ensure work is completed.

Building Relationships

Coworker Relationships - Interacts with others in a way that builds openness trust and confidence in the pursuit of organizational goals and lasting relationships.

Customer Relationships - Develops and sustains relationships based on an understanding of customer needs and actions consistent with the companys service standards.

Global Mindset - Supports employees and business partners with diverse styles abilities motivations and/or cultural perspectives; utilizes differences to drive innovation engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.

Generating Talent and Organizational Capability

Organizational Capability - Evaluates and adapts the structure of own assignments and suggests improvements to work processes to best fit the needs and/or support the goals of an organizational unit.

Learning and Applying Professional Expertise

Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.

Business Acumen - Understands and utilizes business information to manage everyday operations.

Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct.