Programmatic Campaign Specialist

This is an in-person role based in Madrid. Full professional proficiency in English is mandatory.

The Programmatic Campaign Specialist is responsible for flawless large-scale campaign execution across multiple programmatic platforms. This is a senior operational role focused entirely on executionnot client contactand requires someone capable of managing 50 campaigns simultaneously with precision speed and strategic insight.

This specialist owns every stage of campaign operations: pre-launch readiness in-flight optimization ongoing monitoring and performance reporting. They also bring experience from both the buy-side and sell-side understanding how agencies activate campaigns what drives buyer behaviour and how publisher setups can be optimized accordingly.

Curation experience and deep knowledge of GAM and Xandr are strong advantages.

Purpose of the Role

To ensure that programmatic campaigns launch flawlessly run smoothly and exceed performance expectations while removing operational workload from Sales and Account Management. The role blends operational excellence with strategic insight and a deep understanding of both supply and demand dynamics.

Duties & Responsibilities

1. Pre-Campaign Readiness & Launch Excellence

Own all pre-launch preparation across multiple platforms (GAM Xandr DSPs SSPs).
Ensure every campaign is launch-ready: assets validated trackers implemented setups QAd KPIs clear.
Maintain a structured pre-launch checklist to avoid errors and guarantee punctual polished launches.
Validate audience targeting pacing logic integrations budget distribution and technical tracking.
Align internally to secure best-in-class launch quality from day one.

2. Campaign Execution Monitoring & Optimization

Manage 50 simultaneous campaigns across multiple programmatic platforms with full ownership.
Monitor delivery pacing and performance daily; troubleshoot proactively.
Apply both buy-side and sell-side thinking (buyer value vs. publisher monetization).
Use insights to rotate creatives adjust targeting optimize bids and improve segmentation.
Diagnose anomalies and implement corrective actions immediately.

3. Sales Support Through Operational Excellence

Take full ownership of execution allowing Sales to focus on revenue and growth.
Create templated briefs material requests and spec sheets to streamline processes.
Communicate clearly concisely and with urgency.

4. Reporting & Performance Insights

Produce reports that tell a clear story: what worked what didnt why and next steps.
Highlight top-performing creatives audiences formats and placements.
Provide preemptive explanations for delivery issues or KPI shiftsno surprises.
Present results visually and strategically aligned with business goals.

5. Process Innovation Automation & Tooling

Build and refine workflows that increase speed and reduce manual tasks.
Test new curation workflows optimization tactics and platform tools.
Create reusable templates for reporting QA setup and optimization.

6. Documentation Knowledge Sharing & Internal Enablement

Maintain documentation of campaign best practices and troubleshooting guides.
Share learnings to elevate consistency and operational excellence across teams.
Support internal onboarding with clear training materials.

Qualifications

Experience

Minimum 4 years in programmatic advertising campaign operations or performance marketing.
Demonstrated ability to manage 50 active campaigns across multiple platforms.
Hands-on expertise in GAM and Xandr mandatory.
Experience on both buy-side and sell-side (agency activation publisher operations).
Curation experience or familiarity with curated marketplaces is strongly preferred.
Strong operational and analytical skills with a bias toward action.

Technical Skills

Proficiency with programmatic platforms (DSPs SSPs ad servers tracking systems).
Strong understanding of pacing auction dynamics programmatic KPIs and optimization levers.
Proficiency in Excel/Sheets for analysis and reporting.
Familiarity with QA tools troubleshooting methods and workflow systems.
Bonus: experience building automations scripts or operational shortcuts.

Core Capabilities

Highly structured proactive and operationally disciplined.
Strong analytical judgement with the ability to turn data into clear actionable insights.
Comfortable navigating both buy-side logic and sell-side monetization strategies.
Process-oriented with a passion for scalability workflow design and system building.
Clear concise communicator with a solution-driven mindset.