Senior Media Planner

Boston, NH - USA

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

Campaign Development & Execution:

Build comprehensive media plans targeting prospective undergraduate and/or graduate students across the enrollment funnel
Develop audience segmentation strategies based on academic interests demographics geography and enrollment intent
Create detailed media flowcharts budget trackers and authorization documents that ensure flawless campaign execution
Collaborate with analytics team to establish proper tracking attribution models and enrollment conversion metrics
Manage media budgets ranging from $250K-$2M across traditional and digital channels

Strategic Leadership:

Serve as primary planning contact for client stakeholders building trust and demonstrating deep understanding of institutional goals
Present media recommendations and campaign performance to client teams with confidence and clarity
Direct workflow to Assistant Planners and Coordinators providing clear direction and mentorship
Act as quality control checkpoint for all planning deliverables before client or buying team review
Proactively identify media opportunities aligned with recruitment priorities (reach students during campus visit season application deadlines etc.)

Research & Insights:

Leverage syndicated research (MRI Nielsen Comscore) to uncover insights about student media behaviors and preferences
Analyze competitive media activity within higher education category to identify white space opportunities
Stay current on emerging platforms and tactics relevant to reaching Gen Z audiences (BeReal Discord communities gaming platforms etc.)
Translate research findings into actionable media strategy adjustments

Client & Vendor Management:

Maintain regular communication with higher ed client regarding campaign status optimizations and results
Build relationships with education-focused media vendors and negotiate added value opportunities
Coordinate with internal teams (creative analytics buying) to ensure seamless campaign execution
Provide strategic POVs on industry trends enrollment challenges and media innovation

Qualifications :

3-5 years of media planning experience with at least 1 year in higher education education services or youth marketing
Strong planning capabilities across: Video (TV CTV OLV) Audio (Streaming Podcast Radio) Digital (Programmatic Social Search Display) and Out-of-Home/DOOH
Proficiency with media planning and research tools: Nielsen AdIntel MRI-Simmons Telmar Strata Comscore
Experience managing media budgets and ensuring accurate pacing and stewardship
Demonstrated ability to build and present media recommendations to clients
Understanding of student recruitment marketing and enrollment funnel metrics

IDEAL CANDIDATE DEMONSTRATES

Knowledge of Gen Z media consumption patterns and platform preferences
Experience with geo-targeting strategies relevant to regional recruitment priorities
Ability to balance always-on awareness tactics with surge periods during key enrollment milestones
Strong organizational skills and attention to detail critical in fast-paced recruitment cycles
Comfort working within higher education marketing constraints (budget cycles approval processes compliance considerations)

Additional Information :

We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race color religion age national origin ancestry physical or mental disability medical condition pregnancy genetic information gender sexual orientation gender identity or expression veteran status marital status or any other status protected under federal state or local law.

Remote Work :

Yes

Employment Type :

Contract

Campaign Development & Execution:Build comprehensive media plans targeting prospective undergraduate and/or graduate students across the enrollment funnelDevelop audience segmentation strategies based on academic interests demographics geography and enrollment intentCreate detailed media flowcharts ...

Campaign Development & Execution:

Build comprehensive media plans targeting prospective undergraduate and/or graduate students across the enrollment funnel
Develop audience segmentation strategies based on academic interests demographics geography and enrollment intent
Create detailed media flowcharts budget trackers and authorization documents that ensure flawless campaign execution
Collaborate with analytics team to establish proper tracking attribution models and enrollment conversion metrics
Manage media budgets ranging from $250K-$2M across traditional and digital channels

Strategic Leadership:

Serve as primary planning contact for client stakeholders building trust and demonstrating deep understanding of institutional goals
Present media recommendations and campaign performance to client teams with confidence and clarity
Direct workflow to Assistant Planners and Coordinators providing clear direction and mentorship
Act as quality control checkpoint for all planning deliverables before client or buying team review
Proactively identify media opportunities aligned with recruitment priorities (reach students during campus visit season application deadlines etc.)

Research & Insights:

Leverage syndicated research (MRI Nielsen Comscore) to uncover insights about student media behaviors and preferences
Analyze competitive media activity within higher education category to identify white space opportunities
Stay current on emerging platforms and tactics relevant to reaching Gen Z audiences (BeReal Discord communities gaming platforms etc.)
Translate research findings into actionable media strategy adjustments

Client & Vendor Management:

Maintain regular communication with higher ed client regarding campaign status optimizations and results
Build relationships with education-focused media vendors and negotiate added value opportunities
Coordinate with internal teams (creative analytics buying) to ensure seamless campaign execution
Provide strategic POVs on industry trends enrollment challenges and media innovation

Qualifications :

3-5 years of media planning experience with at least 1 year in higher education education services or youth marketing
Strong planning capabilities across: Video (TV CTV OLV) Audio (Streaming Podcast Radio) Digital (Programmatic Social Search Display) and Out-of-Home/DOOH
Proficiency with media planning and research tools: Nielsen AdIntel MRI-Simmons Telmar Strata Comscore
Experience managing media budgets and ensuring accurate pacing and stewardship
Demonstrated ability to build and present media recommendations to clients
Understanding of student recruitment marketing and enrollment funnel metrics

IDEAL CANDIDATE DEMONSTRATES

Knowledge of Gen Z media consumption patterns and platform preferences
Experience with geo-targeting strategies relevant to regional recruitment priorities
Ability to balance always-on awareness tactics with surge periods during key enrollment milestones
Strong organizational skills and attention to detail critical in fast-paced recruitment cycles
Comfort working within higher education marketing constraints (budget cycles approval processes compliance considerations)

Additional Information :

Remote Work :

Yes

Employment Type :

Contract

Key Skills

Google Marketing Platform
Google Ads
Math
Media Buying
Media Planning
Pivot tables
Adobe Audience Manager
Microsoft Powerpoint
Research Experience
Microsoft Excel
DoubleClick
DoubleClick for Publishers

Apply Now

About Company

We Are Rosie

Our agency client seeks a Senior Media Planner to lead day-to-day planning and execution for a higher education client. As the "go-to" person on assigned accounts, you'll develop targeted media strategies that drive student recruitment while managing junior team members and fostering ... View more

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