Loyalty Commerce Specialist

Job Title: Loyalty Commerce Specialist

Department: Marketing / Customer Experience
Location: Qatar
Reports To: Loyalty Program Manager / Head of Marketing

Job Purpose:

The Loyalty Commerce Specialist is responsible for managing optimizing and growing the organizations loyalty and rewards programs. The role focuses on developing strategies to enhance customer engagement retention and lifetime value through loyalty initiatives partnerships and digital commerce channels.

Key Responsibilities:

1. Loyalty Program Management

• Plan execute and monitor loyalty campaigns and promotions to drive engagement and repeat purchases.

• Manage program structure tiers and benefits to ensure competitiveness and customer satisfaction.

• Coordinate with cross-functional teams (Marketing Sales IT Finance) to ensure seamless program operations.

• Track key performance indicators (KPIs) such as member acquisition retention rate redemption ratio and ROI.

2. Partner and Vendor Coordination

• Identify and onboard strategic partners for loyalty redemption offers and rewards.

• Negotiate contracts offers and campaign terms with vendors to maximize program value.

• Maintain strong relationships with external vendors payment partners and affiliate networks.

3. Data Analytics and Reporting

• Analyze member behavior purchase patterns and engagement metrics to optimize program effectiveness.

• Prepare regular reports and insights for management to guide business decisions.

• Use CRM and analytics tools to segment customers and personalize loyalty offers.

4. Digital & E-Commerce Integration

• Integrate loyalty program features into e-commerce and mobile platforms.

• Ensure seamless user experience (UX) for earning and redeeming points online.

• Collaborate with the digital team to enhance visibility of loyalty benefits across digital channels.

5. Customer Engagement & Communication

• Develop targeted email SMS and in-app communication to promote loyalty offers.

• Handle customer queries related to loyalty program operations and redemptions.

• Gather feedback to continuously improve loyalty program offerings.

Qualifications & Experience:

• Bachelors degree in Marketing Business Administration or related field.

• 36 years of experience in loyalty program management CRM marketing or e-commerce.

• Experience with loyalty management platforms (e.g. Comarch Oracle Loyalty Salesforce Marketing Cloud) is an advantage.

• Strong analytical skills and proficiency in Excel Google Analytics or Power BI.

• Excellent communication negotiation and project management skills.